Marketing Automation Basics
Posted: Wed Dec 04, 2024 5:01 am
Are you excited about all the possibilities that modern marketing automation tools could do for you and your marketing?
I know, it sounds great and exciting.
However, before we rush into it, you need to understand the basics of marketing automation.
This blog helps you understand what it means to implement marketing automation and what to consider before making the decision.
What is marketing automation?
Marketing automation refers to the tools and software that will help afghanistan telemarketing data you reduce the need for manual work in the marketing funnel.
These tools are implemented to automate repetitive tasks , so that the marketing team can focus on something more lucrative.
Most marketing automation software tools are designed to manage inbound marketing processes, such as email campaigns and social media marketing.
…And what is not
A common mistake is to think that once you purchase marketing automation software, you will start seeing results immediately and never have to do anything again.
Don’t make this mistake. Automated marketing workflows always need to be set up and configured, which is a process that requires knowledge and a plan.
Another thing we often hear is that marketing automation and marketing AI (artificial intelligence) are considered synonymous. This is incorrect.
What is the difference between the two then?
Artificial intelligence is capable of reasoning, discovering meaning, generalizing and learning. Hence its name: artificial intelligence.
Marketing automation isn’t all that smart. As stated above, an automated marketing process needs setup.
It requires a human to first decide what needs to be done and set up the rules, after which it can perform the tasks independently.
However, marketing automation and marketing AI can coexist peacefully in a marketing software.
marketing ai vs marketing automation
Importance of marketing automation strategy
The goal when implementing marketing automation is often to reduce repetitive tasks and minimize manual human work.
However, the introduction of marketing automation rarely reduces the amount of work involved.
This is because marketing automation is introduced in a situation where there are no processes to automate. Someone has decided to implement automation even though it is not necessary.
If you really want to reduce the workload on your marketing and sales teams, you can’t just shoot it in the air and adopt an automation tool for the sake of it.
You need an effective marketing automation strategy.
We hope this blog helps you recognize your marketing automation needs and choose the right tools.
Marketing tasks to automate
Here are some repetitive tasks you can automate, from lead collection and nurturing to lead nurturing and different touchpoints in the customer journey.
Collecting customer feedback and testimonials
This is one of the most repetitive tasks your sales team faces on a daily basis.
Who has time to send feedback surveys by email when there are more pressing matters, like finding clients or closing deals?
You may be tempted to not send the survey at all.
Fortunately, there are tools that you can use to automatically send feedback surveys to your customers and collect public testimonials to use in marketing campaigns.
automate feedback and reviews
Email campaigns
You have a busy schedule and you need to remember to send the weekly newsletter to your customer segment A, another email to customer segment B and also greet new subscribers with a welcome letter.
Then your meeting is delayed by 20 minutes, causing you to be late for your next appointment, and your whole day spirals out of control.
At night, you realize that you forgot to send the newsletter. You have skipped the sending protocol!
Well, maybe it's time to consider email marketing automation.
When you do this, you can set a sending schedule for each campaign that will run even if
I know, it sounds great and exciting.
However, before we rush into it, you need to understand the basics of marketing automation.
This blog helps you understand what it means to implement marketing automation and what to consider before making the decision.
What is marketing automation?
Marketing automation refers to the tools and software that will help afghanistan telemarketing data you reduce the need for manual work in the marketing funnel.
These tools are implemented to automate repetitive tasks , so that the marketing team can focus on something more lucrative.
Most marketing automation software tools are designed to manage inbound marketing processes, such as email campaigns and social media marketing.
…And what is not
A common mistake is to think that once you purchase marketing automation software, you will start seeing results immediately and never have to do anything again.
Don’t make this mistake. Automated marketing workflows always need to be set up and configured, which is a process that requires knowledge and a plan.
Another thing we often hear is that marketing automation and marketing AI (artificial intelligence) are considered synonymous. This is incorrect.
What is the difference between the two then?
Artificial intelligence is capable of reasoning, discovering meaning, generalizing and learning. Hence its name: artificial intelligence.
Marketing automation isn’t all that smart. As stated above, an automated marketing process needs setup.
It requires a human to first decide what needs to be done and set up the rules, after which it can perform the tasks independently.
However, marketing automation and marketing AI can coexist peacefully in a marketing software.
marketing ai vs marketing automation
Importance of marketing automation strategy
The goal when implementing marketing automation is often to reduce repetitive tasks and minimize manual human work.
However, the introduction of marketing automation rarely reduces the amount of work involved.
This is because marketing automation is introduced in a situation where there are no processes to automate. Someone has decided to implement automation even though it is not necessary.
If you really want to reduce the workload on your marketing and sales teams, you can’t just shoot it in the air and adopt an automation tool for the sake of it.
You need an effective marketing automation strategy.
We hope this blog helps you recognize your marketing automation needs and choose the right tools.
Marketing tasks to automate
Here are some repetitive tasks you can automate, from lead collection and nurturing to lead nurturing and different touchpoints in the customer journey.
Collecting customer feedback and testimonials
This is one of the most repetitive tasks your sales team faces on a daily basis.
Who has time to send feedback surveys by email when there are more pressing matters, like finding clients or closing deals?
You may be tempted to not send the survey at all.
Fortunately, there are tools that you can use to automatically send feedback surveys to your customers and collect public testimonials to use in marketing campaigns.
automate feedback and reviews
Email campaigns
You have a busy schedule and you need to remember to send the weekly newsletter to your customer segment A, another email to customer segment B and also greet new subscribers with a welcome letter.
Then your meeting is delayed by 20 minutes, causing you to be late for your next appointment, and your whole day spirals out of control.
At night, you realize that you forgot to send the newsletter. You have skipped the sending protocol!
Well, maybe it's time to consider email marketing automation.
When you do this, you can set a sending schedule for each campaign that will run even if