2025 B2B Marketing Trends
Posted: Thu Jan 02, 2025 10:34 am
For example, Airbnb used the rental restrictions in Paris as an opportunity, using the 2024 Olympics as a platform to strengthen its relations with the local community and increase its influence in the city. Airbnb’s “ Host the World ” campaign at the Olympics not only benefited local communities but also contributed to sustainable tourism.
The global impact of the Olympics and the high demand for accommodation increased its active listings in Paris by 40 %. The brand also boosted its brand perception and reputation by offering two lucky hosts an unforgettable experience at the Musée d’Orsay on the night of the opening ceremony . This further strengthened Airbnb’s position as a platform that offers unique and unforgettable experiences.
06/08/2024
B2B marketing
2024 B2B Marketing Trends
As the world of social media and digital marketing evolves, B2B marketing professionals and companies need to adapt their strategies accordingly.
According to the Gartner Sales Technology Audit Guide croatia telegram data organizations that leverage commercial strategies and multi-faceted engagement are expected to increase revenue by 30% by 2026 .
In this rapidly evolving landscape, it is crucial for B2B marketers to quickly recognize and implement these trends in reaching their target audiences, building stronger relationships and ultimately increasing their profitability.
In this blog post, we will examine the 2024 B2B marketing trends and provide insights and strategies on B2B marketing innovations for digital marketing professionals .
1. Strategic Use of AI for Competitive Advantage
B2B sales are expected to increase by 100% in 2023 alone . The increasing prevalence of technologies such as generative AI and machine learning is expected to accelerate this growth. Therefore, companies’ 2024 marketing strategies include the use of AI for B2B marketing .
The global impact of the Olympics and the high demand for accommodation increased its active listings in Paris by 40 %. The brand also boosted its brand perception and reputation by offering two lucky hosts an unforgettable experience at the Musée d’Orsay on the night of the opening ceremony . This further strengthened Airbnb’s position as a platform that offers unique and unforgettable experiences.
06/08/2024
B2B marketing
2024 B2B Marketing Trends
As the world of social media and digital marketing evolves, B2B marketing professionals and companies need to adapt their strategies accordingly.
According to the Gartner Sales Technology Audit Guide croatia telegram data organizations that leverage commercial strategies and multi-faceted engagement are expected to increase revenue by 30% by 2026 .
In this rapidly evolving landscape, it is crucial for B2B marketers to quickly recognize and implement these trends in reaching their target audiences, building stronger relationships and ultimately increasing their profitability.
In this blog post, we will examine the 2024 B2B marketing trends and provide insights and strategies on B2B marketing innovations for digital marketing professionals .
1. Strategic Use of AI for Competitive Advantage
B2B sales are expected to increase by 100% in 2023 alone . The increasing prevalence of technologies such as generative AI and machine learning is expected to accelerate this growth. Therefore, companies’ 2024 marketing strategies include the use of AI for B2B marketing .