Benefits of automated emails
Posted: Thu Jan 02, 2025 9:59 am
How it works: By sending personalized messages and relevant content to users based on their actions and behavior (triggers).
Example for lead nurturing: An email sequence for new subscribers with a welcome email followed by a series of emails designed to move them through the sales funnel through personalized content.
Example for customer retention: a series of emails after purchase, where the first is a thank you email and the second is sent the following week with a special offer related to the purchased product.
“While automated emails aren’t ideal for every customer interaction, they often save time and deliver exactly what customers are looking for.”
— Salesforce
Email marketing automation is ideal for efficiently denmark telegram data connecting with your audience, scaling your communication and maximizing each interaction. But let's see why this is so:
Your communication is more personalized: Sending personalized content by email to a segment of your database increases the opening rate by 82% and clicks within the email (CTR) by 75%.
Recover lost sales opportunities: Did you know that only 3 out of 10 buyers who add items to their cart complete the purchase? Well, an abandoned cart email can help you avoid losing those sales.
You save time and gain in efficiency: You leave your automations configured and running so you can dedicate yourself to tasks that are more valuable for your business. Your emails arrive in the inbox at the right time without leaving room for incidents or forgetfulness.
Scale your communication without more work: No matter how much your email list grows, you can continue sending personalized emails to potential customers and buyers with the same effort thanks to automation.
You sell more and save money: Sending nurturing campaigns to customers who have already bought from you increases the likelihood that they will continue to buy and reduces the cost of customer acquisition (by far the biggest expense for marketing and sales teams).
You improve communication with your customers and build loyalty: This loyalty means more repeat purchases (higher ROI for your business). But it also means that they will promote you on social media and recommend you to people like them. In other words, the type of lead that interests you the most.
Example for lead nurturing: An email sequence for new subscribers with a welcome email followed by a series of emails designed to move them through the sales funnel through personalized content.
Example for customer retention: a series of emails after purchase, where the first is a thank you email and the second is sent the following week with a special offer related to the purchased product.
“While automated emails aren’t ideal for every customer interaction, they often save time and deliver exactly what customers are looking for.”
— Salesforce
Email marketing automation is ideal for efficiently denmark telegram data connecting with your audience, scaling your communication and maximizing each interaction. But let's see why this is so:
Your communication is more personalized: Sending personalized content by email to a segment of your database increases the opening rate by 82% and clicks within the email (CTR) by 75%.
Recover lost sales opportunities: Did you know that only 3 out of 10 buyers who add items to their cart complete the purchase? Well, an abandoned cart email can help you avoid losing those sales.
You save time and gain in efficiency: You leave your automations configured and running so you can dedicate yourself to tasks that are more valuable for your business. Your emails arrive in the inbox at the right time without leaving room for incidents or forgetfulness.
Scale your communication without more work: No matter how much your email list grows, you can continue sending personalized emails to potential customers and buyers with the same effort thanks to automation.
You sell more and save money: Sending nurturing campaigns to customers who have already bought from you increases the likelihood that they will continue to buy and reduces the cost of customer acquisition (by far the biggest expense for marketing and sales teams).
You improve communication with your customers and build loyalty: This loyalty means more repeat purchases (higher ROI for your business). But it also means that they will promote you on social media and recommend you to people like them. In other words, the type of lead that interests you the most.