How to get e-commerce to bask in the sales sun this summer

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After months of uncertainty due to COVID-19, merchants are facing the summer with the hope of increasing their sales and making up for lost time . Beyond whether the product of our ecommerce is seasonal and the fact that habits change in the summer, PaynoPain , a Spanish technology company specialized in the development of online payment tools, offers sites a series of tips that can help them boost their sales this summer.

“While it is true that many taiwan telephone number data e-commerce sectors have benefited from the pandemic, others have seen their sales drop dramatically in recent months. To try to balance the bottom line and overcome the moment, sites must use their imagination and resources this summer to attract consumers and convert them into customers,” says Jordi Nebot, CEO and co-founder of PaynoPain.

PaynoPain advises e-commerce websites to implement the following recommendations :

Adapt the aesthetics of the website to the summer season . It is advisable to imbue the site with a summer atmosphere. This does not mean changing the image from top to bottom but rather adapting banners and slider images, among other visual elements, with summer images that the buyer can identify with. These aesthetic touches on the website are especially important if you sell products specific to this season, but also to predispose the user to purchase.

Launch attractive offers. If your business is seasonal, it is ideal to put all stock on sale, otherwise offers that manage to arouse customers' interest in your products are always welcome.