Keyword research should be done regularly because:

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An important note: even if we don’t plan to use Facebook ads right away, it’s a good idea to set up a conversion pixel on our website to access important data when we launch paid campaigns.

A Facebook pixel is simply a piece of code that is used to track conversions, remarket to people who have already visited our site and create customized audiences in a targeted manner. The pixel will start collecting data as soon as it is inserted into the site, so the detailed information on the audience (remarketing and customized) will be available when we start the actual advertising campaigns.


4 - Plan engaging content
Defining objectives, targets and budget is essential, but now we need to think about the content of our Facebook page posts .

A good rule of thumb is to have an editorial plan with a calendar at least a month in advance. It would also be a good idea to regularly publish four or five posts a week.

Instead, it is important to avoid the rather widespread belgium telegram data practice of hastily deciding what to publish on the same day, with the anxiety of not having adequate content or topic.

Platforms (like Hootsuite) that allow you to schedule content ahead of time and not post it manually, as well as monitor reports on the activity done, can help.

The written part of our posts should be short, but not too short. People have a limited attention span, but a well-written caption helps the reader understand what they are seeing and the message we want to convey.

It is advisable to include three sentences in the text: one to attract attention, one to add value and one with the call to action.

On this topic you can also read:How to create content to generate leads

And the images?
Photos and videos are certainly the most appreciated contents on a platform born for entertainment like Facebook. Let's use them in abundance, but keeping in mind some simple rules: