A practical example?
Posted: Sat Dec 28, 2024 9:31 am
The product page: an example
On the product page ofthis ecommerce, we have tried to organize the information in the clearest and most practical way possible for users.
The question we started with was: what do people who need plastic boxes for industrial use search online?
This evaluation guided us in choosing the name of the article : stackable plastic box is one of the first search keys that the customer generally uses for these articles. The other characteristics (size, type of bottom, etc.) are equally important and for this reason they were also included in the name. These evaluations were also made taking into account the SEO logic, which in any case rests on the same bases as those of the users.
We then moved on to choosing the photos : essential, clear and with an angle that shows the product in the best possible way to highlight its characteristics.
And here is the third element taken into consideration: the technical information . We did not limit ourselves to indicating the measurements of these containers, but we tried to help the user by also adding a small drawing that facilitates understanding. We also used a list with the most significant characteristics, using exemplary icons (stackable, for food, HACCP certified, Polypropylene).
Always focusing on the information elements , we have clearly list of telegram users in usa highlighted unit and pallet costs and indicated shipping times. All the information relating to the payment methods that can be used and other conditions of sale have been outlined before the footer on each e-commerce page.
After this information, the descriptive contents have been inserted that highlight the advantages of these boxes and go into more detail in a more discursive manner some technical information.
Mistakes not to make
So far we have seen what is good to do. Now let's focus for a moment on the mistakes to avoid.
You certainly must not insert cards copied from other e-commerce sites or from the eventual manufacturer. The customer who searches for a specific product has probably visited more than one e-commerce site and certainly presenting the product with a copied card, perhaps at best, even if you think it can save you time is never a good idea. Furthermore, search engines want original content and you have to give it to them.
For the same reason, it is advisable to pay particular attention if the product sheet is translated from a foreign language .
On the product page ofthis ecommerce, we have tried to organize the information in the clearest and most practical way possible for users.
The question we started with was: what do people who need plastic boxes for industrial use search online?
This evaluation guided us in choosing the name of the article : stackable plastic box is one of the first search keys that the customer generally uses for these articles. The other characteristics (size, type of bottom, etc.) are equally important and for this reason they were also included in the name. These evaluations were also made taking into account the SEO logic, which in any case rests on the same bases as those of the users.
We then moved on to choosing the photos : essential, clear and with an angle that shows the product in the best possible way to highlight its characteristics.
And here is the third element taken into consideration: the technical information . We did not limit ourselves to indicating the measurements of these containers, but we tried to help the user by also adding a small drawing that facilitates understanding. We also used a list with the most significant characteristics, using exemplary icons (stackable, for food, HACCP certified, Polypropylene).
Always focusing on the information elements , we have clearly list of telegram users in usa highlighted unit and pallet costs and indicated shipping times. All the information relating to the payment methods that can be used and other conditions of sale have been outlined before the footer on each e-commerce page.
After this information, the descriptive contents have been inserted that highlight the advantages of these boxes and go into more detail in a more discursive manner some technical information.
Mistakes not to make
So far we have seen what is good to do. Now let's focus for a moment on the mistakes to avoid.
You certainly must not insert cards copied from other e-commerce sites or from the eventual manufacturer. The customer who searches for a specific product has probably visited more than one e-commerce site and certainly presenting the product with a copied card, perhaps at best, even if you think it can save you time is never a good idea. Furthermore, search engines want original content and you have to give it to them.
For the same reason, it is advisable to pay particular attention if the product sheet is translated from a foreign language .