MDirector launches the world's first Cross
Posted: Sat Dec 28, 2024 9:17 am
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Article updated 8 months ago by NewsMDirector
In this way, Antevenio takes a leap forward by creating the first tool in the world that allows advertisers to fully digitally manage their relationship with their customers while simplifying current processes.
“ This new tool demonstrates our ability to develop our own technology and to do so before anyone else ,” says Joshua Novick, CEO and founder of Antevenio, who also highlights its importance for the company’s immediate future by pointing out that “ it will allow us to face the challenge of entering the US market, the most competitive in the world in this sector, as czech republic whatsapp number data well as strengthening our presence in the European and Latin American countries where we are already operating .”
cross-channel marketing platform
TABLE OF CONTENTS
An innovative CRM Retargeting module
Novel and useful tool for advertisers
Do you want to try MDirector CRM Retargeting and take advantage of all the benefits that Cross-Channel Marketing offers you in a single platform?
An innovative CRM Retargeting module
The MDirector development team has been working for over two years on the development of the MDirector Cross-Channel Marketing technology , to which an investment of close to two million euros has been allocated.
The new CRM Retargeting module opens up two new ways for companies to communicate with consumers by allowing them to combine email and SMS marketing with social and web marketing . In addition, the CRM Retargeting module is fully integrated with the other MDirector functionalities.
collection of cookies
The collection of “data/cookies” is carried out in an automated manner and without requiring any additional effort on the part of the users of the tool. Advertisers who activate the CRM Retargeting module will be able to immediately start collecting “data/cookies” on the registration and “thank you” pages of their “landing pages” created with MDirector Landing Optimizer . They will also collect “data/cookies” in each email they send, being able to qualify the users who open or click on any element of a newsletter or Email Marketing message with an “identification cookie”.
The collected “cookies” will create 4 new segmentations in the database that can be the basis for programmatic purchasing on Facebook and Display Retargeting :
1.- Interested users who have not registered.
2.- Registered users.
3.- Users who have opened the email.
4.- Users who have clicked on a link in the email.
Retargeting with MDirector
Novel and useful tool for advertisers
Activating a campaign in the MDirector CRM Retargeting module is so simple that it can be done in just a few minutes by people with very little experience using cloud tools.
David Olivares, corporate general manager of MDirector , says that with this project “ something absolutely new and, above all, useful is born so that advertisers can better manage their budgets and their teams. It allows pure Cross-Channel Marketing, collecting information from different channels in one place to optimize communication with our clients and improve our relationship with them .”
In the following infographic you can see in a graphic way the operation of the first Cross-Channel Marketing platform worldwide that incorporates RTB.
Infographic on MDirector's cross-channel marketing platform
Do you want to try MDirector CRM Retargeting and take advantage of all the benefits that Cross-Channel Marketing offers you in a single platform?
Your feedback is very important!
Article updated 8 months ago by NewsMDirector
In this way, Antevenio takes a leap forward by creating the first tool in the world that allows advertisers to fully digitally manage their relationship with their customers while simplifying current processes.
“ This new tool demonstrates our ability to develop our own technology and to do so before anyone else ,” says Joshua Novick, CEO and founder of Antevenio, who also highlights its importance for the company’s immediate future by pointing out that “ it will allow us to face the challenge of entering the US market, the most competitive in the world in this sector, as czech republic whatsapp number data well as strengthening our presence in the European and Latin American countries where we are already operating .”
cross-channel marketing platform
TABLE OF CONTENTS
An innovative CRM Retargeting module
Novel and useful tool for advertisers
Do you want to try MDirector CRM Retargeting and take advantage of all the benefits that Cross-Channel Marketing offers you in a single platform?
An innovative CRM Retargeting module
The MDirector development team has been working for over two years on the development of the MDirector Cross-Channel Marketing technology , to which an investment of close to two million euros has been allocated.
The new CRM Retargeting module opens up two new ways for companies to communicate with consumers by allowing them to combine email and SMS marketing with social and web marketing . In addition, the CRM Retargeting module is fully integrated with the other MDirector functionalities.
collection of cookies
The collection of “data/cookies” is carried out in an automated manner and without requiring any additional effort on the part of the users of the tool. Advertisers who activate the CRM Retargeting module will be able to immediately start collecting “data/cookies” on the registration and “thank you” pages of their “landing pages” created with MDirector Landing Optimizer . They will also collect “data/cookies” in each email they send, being able to qualify the users who open or click on any element of a newsletter or Email Marketing message with an “identification cookie”.
The collected “cookies” will create 4 new segmentations in the database that can be the basis for programmatic purchasing on Facebook and Display Retargeting :
1.- Interested users who have not registered.
2.- Registered users.
3.- Users who have opened the email.
4.- Users who have clicked on a link in the email.
Retargeting with MDirector
Novel and useful tool for advertisers
Activating a campaign in the MDirector CRM Retargeting module is so simple that it can be done in just a few minutes by people with very little experience using cloud tools.
David Olivares, corporate general manager of MDirector , says that with this project “ something absolutely new and, above all, useful is born so that advertisers can better manage their budgets and their teams. It allows pure Cross-Channel Marketing, collecting information from different channels in one place to optimize communication with our clients and improve our relationship with them .”
In the following infographic you can see in a graphic way the operation of the first Cross-Channel Marketing platform worldwide that incorporates RTB.
Infographic on MDirector's cross-channel marketing platform
Do you want to try MDirector CRM Retargeting and take advantage of all the benefits that Cross-Channel Marketing offers you in a single platform?
Your feedback is very important!