Mobile devices and video will fuel digital advertising in the coming years

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The rapid increase in investment in digital advertising will also be supported by video , which will experience 63% growth over the next four years. Such generous growth figures are in line with the unstoppable boom of platforms such as TikTok , Instagram Reels and YouTube Shorts.

When opting for video advertising, advertisers hong kong telephone number data must ensure that their video ads are properly optimized for consumption on smartphones and tablets.

Ads must also fly the flag of optimization when it comes to attributing or assigning conversions to specific channels . New data protection regulations are ultimately making it difficult to measure the performance of digital advertising (particularly on mobile devices). Advertisers will therefore have no choice but to opt for alternative approaches.

One such alternative approach is, for example, Apple's SKAdNetwork API . This interface, which accounts for successful installations of previously announced apps, represents a great opportunity for advertisers to access relevant data and identify advertising environments with high growth potential, such as apps that are safe for minors.