Enter the mindset of evolutionary design
Posted: Sat Dec 28, 2024 8:44 am
structure, design, user experience and content are terrible;
the technology is outdated and users cannot optimally access content on mobile devices;
the site has almost no users and you want to completely rethink it to reach the right target;
you need to integrate advanced features (for example a reserved area or connection to a management system) and the site technology does not allow it;
Your old design has evolved incrementally over so many years that the overall user experience has become overly convoluted and has lost any sense of a unified conceptual structure.
In practice, when redoing the site is essential and the risks involved are very low.
An example?
Since March 2021, Google has changed the rules for indexing websites: all content that is not optimized for mobile devices is not taken into consideration among Google's organic results, which will therefore remove it from its index.
If your site is notresponsive, you will definitely have to think about completely redesigning it.
In other cases, a continuous evolution should be preferred , where new zealand telegram mobile phone number list choices are based on data and not on aesthetic taste or the wave of the current trend. The collection of correct data, together with theCompetitor Analysis, reduces the risk of delivering a design that users don't want or compromising return on investment.
Do you want to limit risks and satisfy your customers? Then evolutionary design is the right solution.
But what is it?
Evolutionary design involves updating your design throughout the lifecycle of your website in a controlled and measured way using A/B testing to evaluate the effect each update has on conversions and sales. In other words, evolutionary design takes small steps.
Rather than overwhelming and potentially scaring visitors with a completely different user experience, evolutionary design facilitates change gently. Update incrementally, little by little.
The redesign process is analytical: measuring user feedback to get a clear picture of what really needs to change, and measuring the impact of each change as it happens.
the technology is outdated and users cannot optimally access content on mobile devices;
the site has almost no users and you want to completely rethink it to reach the right target;
you need to integrate advanced features (for example a reserved area or connection to a management system) and the site technology does not allow it;
Your old design has evolved incrementally over so many years that the overall user experience has become overly convoluted and has lost any sense of a unified conceptual structure.
In practice, when redoing the site is essential and the risks involved are very low.
An example?
Since March 2021, Google has changed the rules for indexing websites: all content that is not optimized for mobile devices is not taken into consideration among Google's organic results, which will therefore remove it from its index.
If your site is notresponsive, you will definitely have to think about completely redesigning it.
In other cases, a continuous evolution should be preferred , where new zealand telegram mobile phone number list choices are based on data and not on aesthetic taste or the wave of the current trend. The collection of correct data, together with theCompetitor Analysis, reduces the risk of delivering a design that users don't want or compromising return on investment.
Do you want to limit risks and satisfy your customers? Then evolutionary design is the right solution.
But what is it?
Evolutionary design involves updating your design throughout the lifecycle of your website in a controlled and measured way using A/B testing to evaluate the effect each update has on conversions and sales. In other words, evolutionary design takes small steps.
Rather than overwhelming and potentially scaring visitors with a completely different user experience, evolutionary design facilitates change gently. Update incrementally, little by little.
The redesign process is analytical: measuring user feedback to get a clear picture of what really needs to change, and measuring the impact of each change as it happens.