How to create a landing page to attract users for your startup

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Article updated 11 months ago by NewsMDirector
Landing page to attract users for a startup: Libervip

Many startups are born with poor digital positioning because they do not have a website or use the digital marketing strategies necessary to attract the first users.

For a startup, it is essential to capture leads quickly and appropriately so that the so-called early adopters, the first users who register and know about the proposed solution, can spread the word about its existence among their acquaintances.

A good way to attract early adopters for a startup involves building a Cross-Channel croatia whatsapp phone numbers Marketing strategy that allows integrating all available digital tools with the ultimate goal of attracting them.

TABLE OF CONTENTS
A landing page to attract users
Email marketing as the core of a Cross-Channel Marketing strategy
A landing page to attract users
The best starting point is a landing page to attract users. But this cannot be a landing page with the usual “Coming Soon” message. This type of landing page to attract users for startups must meet certain minimum requirements, which are reflected in the image at the top of the post:

Urgency . The landing page should clearly state when the information will be available. It doesn't matter if it's a distant date, although this type of landing page for attracting users usually works better if the launch date is relatively close. In the example, an exact date is given: November 5. In addition, in this specific case, the urgency is reinforced with a counter that shows the time left until the launch.
A simple form . Ideally, a landing page for capturing users should have a single field: the email address. You can then collect more information about subscribers with other Cross-Channel Marketing strategies that include SMS and email campaigns.
A motivational text . Why would a visitor give you their email if you don't tell them anything about your project? You just have to provoke curiosity. In the example, the user is asked a question that can provoke their curiosity: "Do you think this project starts on the 5th by any chance? "
A clear and unambiguous call to action . The “Tell me more!” button in the example is an example of text that encourages action, although in this specific case the color contrast could be improved and the button should be larger.
But a landing page to attract users on its own will not achieve the same results as if it is integrated into a Cross-Channel Marketing strategy in which, for example, email marketing serves as support.

Email marketing as the core of a Cross-Channel Marketing strategy
early adopters curve

Early adopters are a key audience for the success of any startup and, therefore, you should not miss the opportunity to manage appropriate contact with them.

Therefore, obtaining their email addresses is the first step in developing an email marketing campaign that focuses on taking advantage of all the phases from the initial idea to having the first minimum marketable version of the product.

Focusing your startup using email marketing on the users most likely to adopt your product to create an ongoing dialogue with early adopters is a guarantee that, at least, the product will arrive adapted to the needs of the market. And, furthermore, taking into account that this user profile tends to be influential people in their environment, you will have value prescribers in your ranks who can make it easier for you to move towards the main market where you can definitively contrast your value proposition. If, in addition, you accompany it with a landing page to attract users, you will have many possibilities of achieving your objectives.