How to increase sales with an email marketing strategy
Posted: Sat Dec 28, 2024 8:25 am
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Article updated 1 year ago by NewsMDirector
email marketing strategy
Many people believe that email marketing consists of sending mass emails and buying databases from other companies, but that is not the case. A successful email marketing strategy seeks to obtain mailing lists through forms with subscriptions from users who are interested in the topic. This way, the campaign will be effective and not invasive.
Email marketing can help your e-business increase sales considerably through croatia whatsapp number data segmentation strategies, sending relevant content to consumers so that your brand is positioned in their minds, as it allows them to review in detail everything you offer in addition to giving them a feeling of closeness.
TABLE OF CONTENTS
Leverage purchasing information for cross-selling
Provides incentives for future purchases
Develop forms to capture emails
Includes advertising material
Includes testimonials
Investigate their true interests
Keep a detailed record of your order
Don't be invasive
Optimize your site for mobile sites
Leverage purchasing information for cross-selling
Use cross-selling strategies with your customers, take advantage of the fact that they have made a sale in your online store and offer them a product that is similar or related to the product they have just purchased, use email marketing to send them information that will be of interest to them, get to know your customers and offer them what they will really need.
Provides incentives for future purchases
Emails are excellent ways to deliver offers, promotions, contests and raffles that you carry out, as they are a channel for immediate action and give visibility to other communication strategies. Providing incentives also works to reward the most loyal customers, which will make the commitment that your brand has noticed in the people who think of you when making their purchase, and in the long term you will be able to build a stronger relationship with them.
Develop forms to capture emails
Use your online store to create forms that allow you to capture the majority of your database voluntarily with tips or additional information that they can only find by email.
Includes advertising material
Include advertising material such as brochures, flyers, QR codes, and short-term promotions in some of your emails that encourage customers to request more information, contact you, or lead to direct sales in your online store.
Includes testimonials
People like to hear about success stories, testimonials from other people that inspire them to do great things, but above all, how your products and/or services can make other people successful thanks to their trust in your company.
Investigate their true interests
Identifying the needs and true interests of your potential customers is a successful way to do email marketing because you only send what is of interest to them, which gives you a very high probability of achieving success.
Keep a detailed record of your order
Keeping your customers informed gives them a sense of security, as well as the confidence of knowing where their product is by providing a unique tracking option and letting them know if there is any problem with the shipment when it arises. When the delivery is received, remember to send a thank you email for the purchase made.
Don't be invasive
Avoid being invasive with the number of emails you send to your clients, and also avoid sending repetitive and unnecessary information continuously, as this will determine whether your emails are effective and do not end up in the spam folder. Don't forget to provide the option to stop receiving emails, don't keep them as a requirement.
Optimize your site for mobile sites
69% of users who check their email on a mobile device delete emails that are not optimized because they are difficult or even impossible to read. That is why it is important to take into account the number of companies (89% of which perform email marketing) that do not perform optimization for mobile devices , thus missing out on this opportunity in this great sector.
An email marketing campaign must be focused on an objective such as directly increasing sales, directing traffic to your site, getting customers to continue buying, staying in the minds of consumers to encourage purchases, and even as a promotional channel. In short, we know that it is a complex task but ultimately rewarding, which you will see reflected in your sales statistics.
Article updated 1 year ago by NewsMDirector
email marketing strategy
Many people believe that email marketing consists of sending mass emails and buying databases from other companies, but that is not the case. A successful email marketing strategy seeks to obtain mailing lists through forms with subscriptions from users who are interested in the topic. This way, the campaign will be effective and not invasive.
Email marketing can help your e-business increase sales considerably through croatia whatsapp number data segmentation strategies, sending relevant content to consumers so that your brand is positioned in their minds, as it allows them to review in detail everything you offer in addition to giving them a feeling of closeness.
TABLE OF CONTENTS
Leverage purchasing information for cross-selling
Provides incentives for future purchases
Develop forms to capture emails
Includes advertising material
Includes testimonials
Investigate their true interests
Keep a detailed record of your order
Don't be invasive
Optimize your site for mobile sites
Leverage purchasing information for cross-selling
Use cross-selling strategies with your customers, take advantage of the fact that they have made a sale in your online store and offer them a product that is similar or related to the product they have just purchased, use email marketing to send them information that will be of interest to them, get to know your customers and offer them what they will really need.
Provides incentives for future purchases
Emails are excellent ways to deliver offers, promotions, contests and raffles that you carry out, as they are a channel for immediate action and give visibility to other communication strategies. Providing incentives also works to reward the most loyal customers, which will make the commitment that your brand has noticed in the people who think of you when making their purchase, and in the long term you will be able to build a stronger relationship with them.
Develop forms to capture emails
Use your online store to create forms that allow you to capture the majority of your database voluntarily with tips or additional information that they can only find by email.
Includes advertising material
Include advertising material such as brochures, flyers, QR codes, and short-term promotions in some of your emails that encourage customers to request more information, contact you, or lead to direct sales in your online store.
Includes testimonials
People like to hear about success stories, testimonials from other people that inspire them to do great things, but above all, how your products and/or services can make other people successful thanks to their trust in your company.
Investigate their true interests
Identifying the needs and true interests of your potential customers is a successful way to do email marketing because you only send what is of interest to them, which gives you a very high probability of achieving success.
Keep a detailed record of your order
Keeping your customers informed gives them a sense of security, as well as the confidence of knowing where their product is by providing a unique tracking option and letting them know if there is any problem with the shipment when it arises. When the delivery is received, remember to send a thank you email for the purchase made.
Don't be invasive
Avoid being invasive with the number of emails you send to your clients, and also avoid sending repetitive and unnecessary information continuously, as this will determine whether your emails are effective and do not end up in the spam folder. Don't forget to provide the option to stop receiving emails, don't keep them as a requirement.
Optimize your site for mobile sites
69% of users who check their email on a mobile device delete emails that are not optimized because they are difficult or even impossible to read. That is why it is important to take into account the number of companies (89% of which perform email marketing) that do not perform optimization for mobile devices , thus missing out on this opportunity in this great sector.
An email marketing campaign must be focused on an objective such as directly increasing sales, directing traffic to your site, getting customers to continue buying, staying in the minds of consumers to encourage purchases, and even as a promotional channel. In short, we know that it is a complex task but ultimately rewarding, which you will see reflected in your sales statistics.