I suggest you do a little exercise:
Posted: Sat Dec 28, 2024 8:12 am
Here's how to become the reference point for your audience with this branding strategy
There are situations in which people might feel the need to use your product. These situations are called “category entry points”.
Imagine being in line at the post office, a killer queue, super nervous. This can be a great category entry point for yoga academy, our yoga school, which in this case can help you relax.
In the summer we actually did a similar campaign. What is a category entry point for yoga? Public parks, and for this reason we collaborated with Poke House to bring free yoga classes to Parco Sempione in Milan.
In 2023,
Think about as many category entry points as possible for your audience
Make a list and prioritize those situations that occur more frequently, are less fought over by competitors, and that can give credibility to the brand
Invest time and resources to position yourself in as many canada telegram mobile phone number list category entry points as possible
Learn to say one thing, say it well, and say it often
This was true in 2022 as it was in 2012, and it will be true in 2023 and increasingly in the future.
Your audience will forget 90% of what you communicate within 2 days. What you need to do to fix it is one thing and one thing only.
Repeat a message and do it often. Do you want some examples?
Donald Trump, a controversial character, has been repeating his “Make America Great Again” for years
Apple is “Think different”, Nike is “Just do it”, McDonald’s is “I’m lovin’ it”, Fonzies is “if you don’t lick your fingers, you’ll only enjoy it halfway”.
Commit yourself to finding that message that best represents you and repeat it until it is engraved in the minds of the public.
How to remain imprinted in the memories of your audience
Repeating something and doing it often is one strategy, but it is not the only one.
In 2022 we created the yoga academy micromentary together with Paolo Bacchi:
There are situations in which people might feel the need to use your product. These situations are called “category entry points”.
Imagine being in line at the post office, a killer queue, super nervous. This can be a great category entry point for yoga academy, our yoga school, which in this case can help you relax.
In the summer we actually did a similar campaign. What is a category entry point for yoga? Public parks, and for this reason we collaborated with Poke House to bring free yoga classes to Parco Sempione in Milan.
In 2023,
Think about as many category entry points as possible for your audience
Make a list and prioritize those situations that occur more frequently, are less fought over by competitors, and that can give credibility to the brand
Invest time and resources to position yourself in as many canada telegram mobile phone number list category entry points as possible
Learn to say one thing, say it well, and say it often
This was true in 2022 as it was in 2012, and it will be true in 2023 and increasingly in the future.
Your audience will forget 90% of what you communicate within 2 days. What you need to do to fix it is one thing and one thing only.
Repeat a message and do it often. Do you want some examples?
Donald Trump, a controversial character, has been repeating his “Make America Great Again” for years
Apple is “Think different”, Nike is “Just do it”, McDonald’s is “I’m lovin’ it”, Fonzies is “if you don’t lick your fingers, you’ll only enjoy it halfway”.
Commit yourself to finding that message that best represents you and repeat it until it is engraved in the minds of the public.
How to remain imprinted in the memories of your audience
Repeating something and doing it often is one strategy, but it is not the only one.
In 2022 we created the yoga academy micromentary together with Paolo Bacchi: