3 Online Strategies of Telephone Companies Phone to Phone Battle!

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Article updated 8 months ago by NewsMDirector
Online strategies of telephone companies

Have you ever received a message from a telephone company asking you to join their customer base? These companies are experts at using all kinds of strategies to attract customers. From the usual phone calls, to SMS, landing pages or advertisements of all kinds, telephone companies use all their weapons to attract new customers.

The digital environment has opened up a new range of possibilities for companies in this sector to reach their target audience. Landing pages, newsletters or rich SMS are online resources that allow them to capture leads vietnam whatsapp number data that must then be nurtured until they become clients.

TABLE OF CONTENTS
These are 3 online strategies of telephone companies
1.- Newsletters, one of the best actions to attract customers
2.- Rich SMS
3.- A landing page prepared to obtain conversions
These are 3 online strategies of telephone companies :
1.- Newsletters, one of the best actions to attract customers
Resources to attract telephone customers: newsletters

Newsletters are a long-standing resource for attracting customers that all types of companies have used. The unique feature of a newsletter is that it can reach regular customers or those who at least have some prior contact with the company.

Some of the main objectives of a good newsletter are:

Encourage current customers to sign up for a new service.
Expand the coverage of the type of service previously contracted.
To report news or changes that may affect each user in particular.
Show offers that, in many cases, seek to attract current customers to potential customers in their environment.
Many newsletters combine several of these objectives. However, in fact, the ideal is to focus the message on a single, differentiated objective. In the Masmóvil example, the message has focused on a benefit for the subscriber: unlimited calls. The newsletter is the previous step to obtain more information on this specific topic.

The potential of these messages lies in their wide range of design, colour and graphic possibilities. A newsletter is mouldable and adaptable to a much greater degree than an SMS, a tweet or a post, so the level of customer acquisition is higher.

2.- Rich SMS
resources to attract telephone customers: rich sms

Telephone companies are not limited to just telephone service, but also sell other products such as cable television or Internet . An example is the SMS message from Movistar that was sent during the first months of 2016 to inform the general public about the opening of its new television channel, #0.

The particularity of this message is that it uses rich SMS , which provides traditional SMS with interesting resources such as the possibility of including links to landing pages. These messages, which include links to social networks or landing pages, are making the SMS market take on a new value, moving from being a simple text to an element rich in resources that does not end in itself but can be continued in other channels.

If you combine the high degree of mobile phone penetration in our country with the high opening rate of SMS, close to 100%, and taking into account that they sell the use of these devices, it is logical that they bet on rich SMS as one of the online strategies of telephone companies to attract their customers.

3.- A landing page prepared to obtain conversions
resources to attract telephone customers: landing page

A landing page is still one of the main online strategies for telephone companies to obtain conversions. The particularity of a landing page is that, on a simple page, it seeks to convince the customer that the product they are looking for is the one they have found, and that they should buy it. Everything on a landing page has to be aimed at converting visitors into customers.

Landing pages like this one from Vodafone are usually created for a specific offer that companies launch at a specific time. These landing pages usually work with eye-catching headlines, bright colors and appealing to the customer's sense of urgency .

The main objective of these strategies is to let users know what is being sold, under what conditions it is sold and what they have to do to get it. If the company is able to sell this product with the minimum of elements, the landing page will be successful .

Do you want to use all these actions to attract customers? With MDirector 's email marketing software , you can help provide a space from which to centralize your entire marketing strategy. You can attract customers using Landing Optimizer, our landing page generator, or communicate through email and SMS marketing.