5 recruitment forms for cruise lovers

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Article updated 8 months ago by NewsMDirector
cruise ship customer acquisition : Princess Cruises

A customer acquisition form is one of the most sensitive elements in a digital marketing campaign that uses landing pages . Increasing traveler acquisition involves, among other factors, a search form that attracts visitors to start interacting.

Not in vain, in a trend analysis last year, Hosteltur predicted that 93% of European passengers use the Internet for some aspect of their trip , according to research by the tourism technology consultancy SITA. Therefore, the final acquisition of travellers, which is carried out through online forms, is essential for the cruise sector to meet its annual objectives.

Below we analyze 5 examples of the type of forms that major companies use to chile whatsapp number data increase cruise customer acquisition:

TABLE OF CONTENTS
1.- Costa Cruises
2.- MSC Cruises
3.- Royal Caribbean International
4.- Norwegian Cruise Line
5.- Cruises only
1.- Costa Cruises


Cruise Customer Acquisition : Costa Cruises

The form that Costa Cruises offers to find the trips that most interest visitors to its website contains 4 fields in a drop-down format that refer to:

Destination.
Date.
Ship.
Port of departure.
This form, as you will see in the following examples, is quite standard on all cruise company landing pages. However, two of the elements that make the difference in each case are the title that accompanies the form and the call to action button (hereinafter CTA, Call to action).

In the case of Costa Cruises, a headline was chosen that appeals to personalization. “ Choose your holiday ” contrasts with the usual “Search” CTA text.

Once the selection is made, a much more complex form is displayed which, in the case of Costa Cruises, has been resolved into a single page that includes all the options that a traveler has to choose their vacation on board a cruise.



Costa Cruises form

2.- MSC Cruises