Survival kit to animate your Linkedin pages
Posted: Sat Dec 28, 2024 6:27 am
Today, to develop your local communication and generate in-store traffic, you absolutely must be present on social networks. In fact, 72% of companies have increased their turnover and generated more in-store traffic thanks to social media 1 . And this is not surprising when you know that consumers systematically consult a brand's pages before going to a point of sale. Just like your Google Business Profile , your pages on social networks are real digital showcases for your company. In this article, we will focus on Linkedin , discover how to create relevant content, track your performance and animate your pages when you are nepal mobile phone number list a network of brands.
1. Linkedin in a few words
2. Create relevant content
3. Measure your performance
4. How to animate your Linkedin pages when you have several establishments
5. Some tips to remember
Conclusion
How to animate your Linkedin pages when you have several establishments
1. Linkedin in a few words
Linkedin is the largest social network for professionals in the world. It allows you to find jobs, create professional relationships, develop skills, recommend colleagues and share content based on your sector of activity. You can be present there, as an individual, but also as a brand. In this article, we are interested in company pages. In any case, it is an essential lever for your visibility as a network or brand.
Here are some key figures on Linkedin's audience:
17 million monthly active French users 2 .
57.2% of users are between 25 and 34 years old 3 .
48% of users are women and 52% are men 2 .
85% of BtoB decision-makers in France use LinkedIn 3 .
Create relevant content
2. Create relevant content
For your publications to be seen and reviewed by users, but even better so that they please them to the point of making them go to points of sale , you must create attractive content.
Engaging formats
On Linkedin, you can publish five types of formats : photos, videos, PDFs, surveys and carousels. Integrate all of these formats into your communications, and alternate regularly so as not to bore your targets. Be careful to adjust your content to the dimensions of Linkedin so that it is pleasant to look at. Don't forget to adapt it for use on mobile devices , otherwise the Internet user will not even take the time to consult your publications.
Publication days and times
To maximize your chances of visibility, it is recommended to publish from Monday to Friday , between 8 a.m. and 10 a.m. or between 5 p.m. and 6 p.m. It is during these time slots that individuals are most active on Linkedin. Also consider planning between 1 and 3 publications per week to create links and build loyalty.
Ideas for posts
Depending on your goals, publish on different themes:
If you want to communicate with a view to gaining notoriety , then relay your business news, press coverage, events in which you participate, celebrate your successes, share advice, a key figure or news related to your sector, communicate your commitments and partnerships, write inspiring articles.
If your goal is to engage or convert, then do surveys, share content such as checklists, white papers, etc. Invite your audience to an event, thank someone who supported you during a project.
If you want to recruit new talent, then focus on employer brand content such as your job offers and the presentation of your different departments or employees.
Measure your performance
3. Measure your performance
To measure the results of your communication campaigns, it is important to follow some KPIs . Here are some performance indicators to follow:
Number of subscribers to your account : this is the number of people subscribed to your page and therefore who follow your news. This data allows you to track whether your subscribers are increasing or decreasing, and therefore deduce whether your content is liked or not. Consider going further, by analyzing the profile of your subscribers, their position, sector of activity, geographical area or even their interests. This way, you adapt your publications according to what they like.
Number of impressions : This is the total number of times your post appeared in the news feed of Linkedin users. This data allows you to see if your posts are sufficiently optimized and valued by the network's algorithm. Depending on the results, test new features and adapt your campaigns to see what works best.
Engagement rate : This is the number of interactions with your posts: likes, reactions, shares and comments. This statistic allows you to see if your content appeals to Linkedin users. Based on your results, test new formats and themes.
Starting today, set up a routine to regularly monitor these indicators . Depending on your results, adapt your campaigns and your speeches. Test new features and formats to be as efficient as possible. This data is available in the statistics tab of your brand page. Find your statistics on the Digitaleo platform, you can also create and share content, in the same place.
Digitaleo platform to manage your social network statistics
Digitaleo platform to manage your social network statistics
4. How to animate your Linkedin pages when you have several establishments
Managing your Linkedin pages when you have several establishments is not an easy task, here are some tips to simplify their management.
Create a page for each establishment, it is important to benefit from local visibility. You will be able to communicate on news adapted to the geographical context of your points of sale. Indeed, communicating on the big sale of Rennes, if you are in Lille is not at all relevant, and you will lose the interest of your subscribers.
Share content to your network that they can adapt to the local context. You are the ambassadors of your brand, so inspire and teach your affiliates how to communicate.
Equip yourself with a solution like Digitaleo to simplify the management of your Linkedin pages. Centralize all of your pages in the same place to share, create and alert your affiliates of new communication kits available. It is essential to interact with them regularly, to get them into the habit and make them autonomous afterwards.
Digitaleo platform for crossposting
1. Linkedin in a few words
2. Create relevant content
3. Measure your performance
4. How to animate your Linkedin pages when you have several establishments
5. Some tips to remember
Conclusion
How to animate your Linkedin pages when you have several establishments
1. Linkedin in a few words
Linkedin is the largest social network for professionals in the world. It allows you to find jobs, create professional relationships, develop skills, recommend colleagues and share content based on your sector of activity. You can be present there, as an individual, but also as a brand. In this article, we are interested in company pages. In any case, it is an essential lever for your visibility as a network or brand.
Here are some key figures on Linkedin's audience:
17 million monthly active French users 2 .
57.2% of users are between 25 and 34 years old 3 .
48% of users are women and 52% are men 2 .
85% of BtoB decision-makers in France use LinkedIn 3 .
Create relevant content
2. Create relevant content
For your publications to be seen and reviewed by users, but even better so that they please them to the point of making them go to points of sale , you must create attractive content.
Engaging formats
On Linkedin, you can publish five types of formats : photos, videos, PDFs, surveys and carousels. Integrate all of these formats into your communications, and alternate regularly so as not to bore your targets. Be careful to adjust your content to the dimensions of Linkedin so that it is pleasant to look at. Don't forget to adapt it for use on mobile devices , otherwise the Internet user will not even take the time to consult your publications.
Publication days and times
To maximize your chances of visibility, it is recommended to publish from Monday to Friday , between 8 a.m. and 10 a.m. or between 5 p.m. and 6 p.m. It is during these time slots that individuals are most active on Linkedin. Also consider planning between 1 and 3 publications per week to create links and build loyalty.
Ideas for posts
Depending on your goals, publish on different themes:
If you want to communicate with a view to gaining notoriety , then relay your business news, press coverage, events in which you participate, celebrate your successes, share advice, a key figure or news related to your sector, communicate your commitments and partnerships, write inspiring articles.
If your goal is to engage or convert, then do surveys, share content such as checklists, white papers, etc. Invite your audience to an event, thank someone who supported you during a project.
If you want to recruit new talent, then focus on employer brand content such as your job offers and the presentation of your different departments or employees.
Measure your performance
3. Measure your performance
To measure the results of your communication campaigns, it is important to follow some KPIs . Here are some performance indicators to follow:
Number of subscribers to your account : this is the number of people subscribed to your page and therefore who follow your news. This data allows you to track whether your subscribers are increasing or decreasing, and therefore deduce whether your content is liked or not. Consider going further, by analyzing the profile of your subscribers, their position, sector of activity, geographical area or even their interests. This way, you adapt your publications according to what they like.
Number of impressions : This is the total number of times your post appeared in the news feed of Linkedin users. This data allows you to see if your posts are sufficiently optimized and valued by the network's algorithm. Depending on the results, test new features and adapt your campaigns to see what works best.
Engagement rate : This is the number of interactions with your posts: likes, reactions, shares and comments. This statistic allows you to see if your content appeals to Linkedin users. Based on your results, test new formats and themes.
Starting today, set up a routine to regularly monitor these indicators . Depending on your results, adapt your campaigns and your speeches. Test new features and formats to be as efficient as possible. This data is available in the statistics tab of your brand page. Find your statistics on the Digitaleo platform, you can also create and share content, in the same place.
Digitaleo platform to manage your social network statistics
Digitaleo platform to manage your social network statistics
4. How to animate your Linkedin pages when you have several establishments
Managing your Linkedin pages when you have several establishments is not an easy task, here are some tips to simplify their management.
Create a page for each establishment, it is important to benefit from local visibility. You will be able to communicate on news adapted to the geographical context of your points of sale. Indeed, communicating on the big sale of Rennes, if you are in Lille is not at all relevant, and you will lose the interest of your subscribers.
Share content to your network that they can adapt to the local context. You are the ambassadors of your brand, so inspire and teach your affiliates how to communicate.
Equip yourself with a solution like Digitaleo to simplify the management of your Linkedin pages. Centralize all of your pages in the same place to share, create and alert your affiliates of new communication kits available. It is essential to interact with them regularly, to get them into the habit and make them autonomous afterwards.
Digitaleo platform for crossposting