Examples of marketing department structure in different niches

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The positions in the department depend on the size and niche of the business. Let's look at a few examples.

E-commerce
Online stores are a highly competitive industry. It is important to attract traffic and retain customers. What specialists does an e-commerce marketing department need:

SEO specialists who optimize a website for search engines to attract customers.
To bring the site to the top of the search results, you will also need a contextual specialist who will set up advertising.
Email and CRM marketers will allow you to build personalized communication with clients.
Content specialists ( copywriters, editors, designers, photographers and videographers ) will help increase brand awareness, warm up potential buyers and increase sales.
ORM - specialists will create an image and work with reviews.
Large brands should employ an SEO specialist, CRM and email marketer. Reputation management, content creation and settings in advertising accounts can be outsourced.

Read also: Targeted advertising in social networks: platforms, trends, life hacks
B2B
B2B is characterized by a long purchase cycle and a high average check. Potential buyers carefully study information about contractors or suppliers. What kind of employees does a B2B marketing department need:

SEO and contextualists.
ORM specialists.
Specialists who work with content: copywriters, editors, designers, photographers and videographers .
SMM specialists .​
PR and event specialists .
B2B companies should have in-house content marketers, ORM specialists and event managers. A contractor for SEO and contextual advertising can be outsourced.

Read also: What is contextual advertising and how does it work?
Beauty and cosmetology
Selling visual content is important for this niche. What specialists features of our advertising database are needed in the marketing department in the beauty and cosmetology niche:

SMM specialists.
Specialists who work with content (primarily visual: photographers and videographers).
Contextologists.
Influence marketers.
Read also: Advertising with bloggers: how to find a blogger and how much does advertising cost?
Health and Fitness
Users who monitor their health and exercise often choose a service provider based on their personal brand and expertise. What specialists are needed in the marketing department in the health and fitness niche:

ORM marketers.
Specialists who work with content: copywriters, editors, designers, photographers and videographers .
SEO and contextualists .
For clarity, we have compiled a table with a possible structure of the marketing department for different areas of business.