Inclusion of the name of the recipient of the message.
Posted: Sat Dec 28, 2024 4:30 am
It is an art to know how to condense the main idea of the email into a headline of 50 or 70 characters at most . In addition, this idea must contain the call to action that allows the user to open the message. A challenge that those responsible for Email Marketing must overcome.
2.- Do not personalize the content
Email marketing mistakes: not personalizing content
One of the aspects that the user who receives the message values most is that the email is bosnia and herzegovina whatsapp number data written for him. Companies have developed multiple ways to personalize emails :
Personalized content based on searches performed on the website (common in e-commerce).
Personalized content through content visited or uploaded on a social network (Google+, Twitter, LinkedIn or Facebook use this resource).
The case of the message from Selecta Vision, informing about one of the films that will be released in the coming weeks, is an example of a message that is not sent with personalized content. Thus, the user will feel excluded because the content of the message has not been prepared specifically for him.
Non-personalized messages appear generic. Generic messages could be understood as messages that are valid for all types of users, so they have nothing special for the user. They do not arouse interest.
3.- SPAM
Email marketing mistakes: falling into spam
One of the most common email marketing mistakes, and one that causes the most problems for companies, is when their messages are classified as SPAM. SPAM refers to those emails that the user does not find interesting , whose content is not suitable or that the user does not want to receive.
Automatically ending up in the SPAM folder means that many users will never see the content of the message. It is rare for email readers to go to the SPAM folder, so you should avoid making the mistakes that lead you to that folder.
For this reason, it is essential that the company or user sending the message checks its content. Keeping in mind the principles that make a message classified as SPAM can be the solution. Creating more attractive and better-rated messages is the key.
4.- Emails that are not displayed correctly
Email marketing errors: emails that are not displayed correctly
Another common mistake when creating an email is not seeing the images or part of the content properly. If the email is viewed incorrectly, the message will not arrive as it should, losing all its potential.
Incorrect email viewing can come from multiple factors :
2.- Do not personalize the content
Email marketing mistakes: not personalizing content
One of the aspects that the user who receives the message values most is that the email is bosnia and herzegovina whatsapp number data written for him. Companies have developed multiple ways to personalize emails :
Personalized content based on searches performed on the website (common in e-commerce).
Personalized content through content visited or uploaded on a social network (Google+, Twitter, LinkedIn or Facebook use this resource).
The case of the message from Selecta Vision, informing about one of the films that will be released in the coming weeks, is an example of a message that is not sent with personalized content. Thus, the user will feel excluded because the content of the message has not been prepared specifically for him.
Non-personalized messages appear generic. Generic messages could be understood as messages that are valid for all types of users, so they have nothing special for the user. They do not arouse interest.
3.- SPAM
Email marketing mistakes: falling into spam
One of the most common email marketing mistakes, and one that causes the most problems for companies, is when their messages are classified as SPAM. SPAM refers to those emails that the user does not find interesting , whose content is not suitable or that the user does not want to receive.
Automatically ending up in the SPAM folder means that many users will never see the content of the message. It is rare for email readers to go to the SPAM folder, so you should avoid making the mistakes that lead you to that folder.
For this reason, it is essential that the company or user sending the message checks its content. Keeping in mind the principles that make a message classified as SPAM can be the solution. Creating more attractive and better-rated messages is the key.
4.- Emails that are not displayed correctly
Email marketing errors: emails that are not displayed correctly
Another common mistake when creating an email is not seeing the images or part of the content properly. If the email is viewed incorrectly, the message will not arrive as it should, losing all its potential.
Incorrect email viewing can come from multiple factors :