AI, retailers' ally in the Christmas campaign: it will generate 194 billion dollars of online spending
Posted: Thu Dec 26, 2024 10:00 am
Although we are not yet in winter, many brands already have their Christmas campaigns ready for this year 2023, and soon we will see advertisements for perfumes, clothing brands, toys, etc. on our television screens , telling us that Christmas is just around the corner. Now, a new tool that will make retailers' online sales better is coming into these campaigns: AI.
It is even becoming more common for list of real mobile phone numbers database Christmas shopping to be done online rather than in a physical store, and this year 2023, it is estimated that online Christmas sales will reach 1.19 trillion dollars . These sales will remain practically at the same level as last year, and artificial intelligence will help make this possible, according to data from Salesforce.
Salesforce explains that the role of predictive and generative AI will be a great ally for retailers to boost revenue and maintain margins with well-planned discounts and updated return policies .
Forecasts for the Christmas campaign
According to Salesforce's Shopping Index , which analyzes data from more than 1.5 billion consumers in retail markets around the world, online holiday sales are expected to exceed $1 trillion worldwide , which is very positive for the retail industry.
The data for the first half of 2023 was not good for retail, but these figures from Salesforce's "Shopping Index" provide hope for the sector . For this to be possible, Salesforce says, retailers must try to boost revenue and maintain margins with well-planned discounts and updated return policies.
These are the main
It is even becoming more common for list of real mobile phone numbers database Christmas shopping to be done online rather than in a physical store, and this year 2023, it is estimated that online Christmas sales will reach 1.19 trillion dollars . These sales will remain practically at the same level as last year, and artificial intelligence will help make this possible, according to data from Salesforce.
Salesforce explains that the role of predictive and generative AI will be a great ally for retailers to boost revenue and maintain margins with well-planned discounts and updated return policies .
Forecasts for the Christmas campaign
According to Salesforce's Shopping Index , which analyzes data from more than 1.5 billion consumers in retail markets around the world, online holiday sales are expected to exceed $1 trillion worldwide , which is very positive for the retail industry.
The data for the first half of 2023 was not good for retail, but these figures from Salesforce's "Shopping Index" provide hope for the sector . For this to be possible, Salesforce says, retailers must try to boost revenue and maintain margins with well-planned discounts and updated return policies.
These are the main