How we captivated over 7k decision makers in renewable energy
Posted: Wed Dec 04, 2024 3:53 am
Atlas Renewable Energy is a leading company in the renewable energy industry in Latin America. In order to raise its brand visibility, increase audience engagement and boost sales, Atlas has teamed up with Castleberry, an expert content marketing agency. This collaboration has resulted in over 7,000 key players in its target audience consuming its content, consolidating Atlas’ thought leadership in its industry.
The story of Atlas Renewable Energy
Founded in 2017, Atlas specializes in solar and wind energy generation. Since its inception, it has been dedicated to developing renewable energy projects in different Latin American countries, such as Uruguay, Chile, Brazil and Mexico.
Atlas' focus on innovation and the use of advanced technologies has enabled its projects to be efficient and competitive. Its integrated solutions maximize renewable energy generation capacity, reduce dependence on non-renewable sources and contribute to protecting the environment.
Renewable energy
Atlas has also been recognized for its social responsibility and contribution manufacturing email list the community. Indeed, the company has implemented sustainable development initiatives and worked closely with local communities to create economic opportunities and improve people's quality of life.
The challenge faced by Atlas Renewable Energy
Atlas sought to reach an audience comprised of senior executives and key players in the energy sector in Latin America. This target audience included CEOs, CFOs and other leaders at energy-intensive companies. It also targeted financial professionals in New York, Brazil and other parts of the world involved in renewable energy projects.
Due to its short history, Atlas was faced with the challenge of standing out in a highly competitive market and connecting with a demanding audience. It was then that it realized that consolidating thought leadership would be essential to establish itself as an authority in its field. To do this, it decided to execute a solid content marketing strategy.
Why did Atlas Renewable Energy choose Castleberry Media?
In its search for a strategic content marketing partner, Atlas identified the value that Castleberry could bring with its data-driven, AI-driven approach.
Castleberry stands out for its ability to thoroughly understand the interests and content consumption preferences of its clients’ target audience. It achieves this by using specialized B2B tools, such as True Content, which allow for highly accurate data processing and analysis. This approach not only facilitates the creation of valuable and highly relevant content, but also provides a significant strategic advantage, by allowing for more effective content management decisions based on a comprehensive understanding of the audience.
Atlas recognized that Castleberry’s ability to leverage data and artificial intelligence made a significant difference in its ability to establish itself as a thought leader and authority in the renewable energy field.
How Castleberry Media responded to the needs of Atlas Renewable Energy
Castleberry provided Atlas with essential services to support its continued development:
Understanding audiences
The collaboration between Castleberry and Atlas focused on thoroughly understanding Atlas’ target audiences. The process began with a thorough analysis of the two main audiences previously identified by Atlas: key players in the Latin American energy industry and global financial experts involved in renewable energy investment projects. The primary objective was to effectively address these two audiences by understanding their needs and preferences.
The story of Atlas Renewable Energy
Founded in 2017, Atlas specializes in solar and wind energy generation. Since its inception, it has been dedicated to developing renewable energy projects in different Latin American countries, such as Uruguay, Chile, Brazil and Mexico.
Atlas' focus on innovation and the use of advanced technologies has enabled its projects to be efficient and competitive. Its integrated solutions maximize renewable energy generation capacity, reduce dependence on non-renewable sources and contribute to protecting the environment.
Renewable energy
Atlas has also been recognized for its social responsibility and contribution manufacturing email list the community. Indeed, the company has implemented sustainable development initiatives and worked closely with local communities to create economic opportunities and improve people's quality of life.
The challenge faced by Atlas Renewable Energy
Atlas sought to reach an audience comprised of senior executives and key players in the energy sector in Latin America. This target audience included CEOs, CFOs and other leaders at energy-intensive companies. It also targeted financial professionals in New York, Brazil and other parts of the world involved in renewable energy projects.
Due to its short history, Atlas was faced with the challenge of standing out in a highly competitive market and connecting with a demanding audience. It was then that it realized that consolidating thought leadership would be essential to establish itself as an authority in its field. To do this, it decided to execute a solid content marketing strategy.
Why did Atlas Renewable Energy choose Castleberry Media?
In its search for a strategic content marketing partner, Atlas identified the value that Castleberry could bring with its data-driven, AI-driven approach.
Castleberry stands out for its ability to thoroughly understand the interests and content consumption preferences of its clients’ target audience. It achieves this by using specialized B2B tools, such as True Content, which allow for highly accurate data processing and analysis. This approach not only facilitates the creation of valuable and highly relevant content, but also provides a significant strategic advantage, by allowing for more effective content management decisions based on a comprehensive understanding of the audience.
Atlas recognized that Castleberry’s ability to leverage data and artificial intelligence made a significant difference in its ability to establish itself as a thought leader and authority in the renewable energy field.
How Castleberry Media responded to the needs of Atlas Renewable Energy
Castleberry provided Atlas with essential services to support its continued development:
Understanding audiences
The collaboration between Castleberry and Atlas focused on thoroughly understanding Atlas’ target audiences. The process began with a thorough analysis of the two main audiences previously identified by Atlas: key players in the Latin American energy industry and global financial experts involved in renewable energy investment projects. The primary objective was to effectively address these two audiences by understanding their needs and preferences.