1. Welcome email
All types of e-commerce email marketing involve welcome emails. We all like to be welcomed when we are new and this is precisely the goal of this campaign. The vast majority of users expect to receive an petroleum manufacturers email lists after a subscription. This type of welcome email is used to inform users what they can expect from your communications, for example the type of content or frequency. But how do you make a good first impression? Follow our tips:
Make it clear that this is a welcome email . For example, use phrases like “Welcome to” and your company name. Next, explain key details about your business in the email, such as what sets you apart from others, what you offer users, and what your values are.
Try to close with an offer : this can be a discount, but also other smaller details such as free shipping of a gift item if they make a purchase, points for a loyalty scheme, etc.
Include links to your social profiles. It is very important for a successful marketing strategy, which covers (as in a real network) all the communication channels you have available. Email marketing for ecommerce works even better if it goes hand in hand with the social network .
SEND YOUR FIRST WELCOME EMAIL
2. Nutrition Email
It's not all about selling. Many companies only focus on selling to their users, instead of understanding that they are people with other concerns, interests and needs apart from those we try to solve with our products or services. Take advantage of the opportunity to differentiate yourself! Try using nurturing emails , that is, emails where the objective is not to sell, but to inform or educate. It can be related to your brand and even your products, but you can also simply offer content that is aligned with your brand values. Storytelling can be your ally in this type of email since a good story will immediately captivate the audience. Nurturing emails represent a type that works very well in email marketing for ecommerce.
