To achieve this, you need to use all your marketing power, which obviously includes email marketing. This can be supported by one of the digital platforms par excellence of the American continent: GoDaddy.
GoDaddy's numbers for Valentine's Day
GoDaddy's email marketing experts analyzed data from 2015 and found chemical manufacturers email lists useful insights for those who use email marketing on Valentine's Day, even if their business has nothing to do with traditional Valentine's Day products like flowers, chocolates, stuffed animals, and more.
In principle, the analysis carried out reveals some relevance related to the subject of the email. There are specific words related to Valentine's Day that can increase the CTR of your email campaign, such as:
"Romance"
"Appointment"
"Cupid"
«In love / in love»
It is worth noting that the word “ romance ” increased the CTR rate by 155% in Valentine’s Day email marketing campaigns and even more, the word “in love” increased the CTR rate by 205% , much more than any other word.
Other concepts to take into account in email marketing on Valentine's Day
On the other hand, it is important to analyze the concept of the “perfect moment.” Although, regardless of the day on which February 14 falls each year, people tend to celebrate on Fridays or Saturdays, when it comes to sending Valentine's Day email marketing campaigns, Monday is - according to GoDaddy - the best day, since the opening rates on the Mondays prior to the date were 85% higher in 2015 than on the other days of the week.
Last but not least, there is the issue of content. GoDaddy found that emails that included any of the following points achieved greater user engagement:
Ideas for a date on Valentine's Day: such as dinner, dancing, music, among others.
'Last minute' gifts
Craft Suggestions and Materials for Prints
Ideas and suggestions on keeping romance alive
5 ideas for your Valentine's Day eMail campaigns
According to Rafael Fernandez MacGregor , Vice President for Latin America at GoDaddy, “it has been seen that including eye-catching words inspired by the occasion in the subject line can increase click-through rates by up to 205% .” He also added that “although it is couples who celebrate Valentine’s Day, there is also a clear opportunity for businesses to take advantage of this time of year by optimizing their email marketing strategy .”
