Recruiting new customers is the goal of any business. To do this, you must go through phone number library
the lead generation stage in order to then transform them into customers. Lead generation is part of a global strategy called lead management. This strategy is broken down into four stages:
Acquisition of new leads. Lead acquisition is generally part of a more global digital strategy. This includes inbound marketing, social selling, marketing automation, etc.
Qualification of generated leads. Qualifying leads means categorizing them according to their profile, habits, interests, etc.
Nurturing qualified leads. Nurturing leads means feeding them with content that interests their profile for a more or less long time. The goal is obviously that the shared content convinces them of the quality of the company and therefore that they become customers.
Conversion of nurtured leads. The final goal is obviously for the lead to become a customer, convinced by the quality of the company in question.
The advantage of lead management is that it allows you to maximize business opportunities by systematizing and personalizing the processing of each new incoming request. However, this requires a certain amount of time and investment that some companies prefer to devote to other tasks. Others simply do not have the financial means to set up such a system internally. Do you recognize yourself in one of these situations? Do you lack the time or money to set up a complete lead management strategy? Good news! It is indeed possible to outsource your lead management strategy in order to focus on your core business. An external agency takes care of the development and implementation of the strategy. Here are 10 advantages of outsourcing your lead management strategy.
Advantage #1: controlled and reduced budget
Let's not lie to ourselves, the budget is the cornerstone of any business. The feasibility of any action is subject to the budget needed to carry it out, and the income it will potentially generate. In fact, many companies would like to adopt lead management to recruit new customers, without having the funds to do so. This is when outsourcing your lead management strategy can be very relevant. However, who says outsourcing, says paying an external service provider!
However, outsourcing will cost much less than internalizing the mission. Here's why. First of all, when establishing the contract, you set the budget allocated to this task with the agency. This way, at the end of the month you don't have any nasty surprises in terms of cash flow. In addition, you benefit from the advice of an expert. By seeking to recruit this type of profile, you would pay much more in salary and charges than the cost of the service.
Advantage #2: controlled payroll
Along the same lines as the previous point, by hiring internally you expose yourself to the risks associated with hiring. In addition, in the context of lead management, you will not necessarily need the same payroll all the time. Hiring does not allow for any flexibility. By choosing to outsource your lead management strategy, however, it is the service provider who manages this risk. They will be all the more capable of adapting to the seasonality of the missions you entrust to them, as well as to the different stages of the project. Indeed, at the beginning of the project, more resources will be required than during full service.
Advantage #3: focus on your core business
Acquiring new customers is a common problem for any company, even those whose core business is not. For them, it can therefore be a real headache, not mastering best practices. In fact, there is a huge loss of time, money and productivity when this mission is kept internally but managed by non-initiates.
Indeed, the task will be handled much more slowly and inefficiently than by a specialist. In addition, all the time spent generating leads is time lost for missions that correspond to your core business. The time allocated to missions with real added value is therefore reduced. Thus, outsourcing your lead management strategy allows you to let an expert take care of this subject that you do not really master. For your part, you remain focused on missions where your action is essential. By optimizing the value that each person can bring to the company, you will notice a positive impact on turnover.
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