465 million monthly active users on Pinterest

[Shakil1984]

1.2 billion monthly active users on TikTok
666 million monthly active users on X (formerly Twitter)
310 million monthly active users on LinkedIn
Other social media sites that are also worth looking into are WeChat and Snapchat.

Check out this infographic from Tracx. It will give you a pretty nice overview of the usage of social media platforms and where your audience is hiding.

social media demographics infographic
Selfstartr also created an awesome infographic brazil email list about why brands should embrace Instagram. Here are a few reasons:

68% of Instagram users engage with brands, while on Facebook, this number is only 32%.
Only 36% of marketers use Instagram, which means there is plenty of room left for your brand.
Instagram can reach followers better than Facebook.
Business accounts see an average monthly growth of 1.46% Instagram followers.
Alright, that’s enough information to get started.

Let’s keep rolling and look at some of the tactics you can use to drive traffic to your website through social media.

Social media basics
1. Set goals
Before you start posting on your social media channels, set goals.

You need to determine what KPIs (key performance indicators) you want to measure. You can look at likes, the number of followers, audience engagement, and importantly, how much website traffic you drive from each post or each social media channel.