Sending Newsletters: what is the purpose?
Posted: Tue Dec 24, 2024 5:00 am
You can not think of running a direct email marketing campaign only with messages inviting purchases and emails full of discounts, offers and promotions: who can do this and you will run the risk of not getting all the benefits of this activity. You will be just one of many, like spam, can be read summarily and thrown away. But what is the purpose of sending a newsletter? Let's look at some practical examples: Create a relationship of trust between your company and potential customers; Customer loyalty exists; Increase brand awareness and brand positioning in users' minds, becoming the first brand they think of for specific needs; Generate traffic to pages that matter to you; Transform simple contacts (leads) into customers; Convincing people who have bought to buy again; Keep the relationship with potential customers alive through constant communication.
The phase of sending the newsletter The recipient will always face three important stages in the decision-making process: Awareness Consideration Decision And his decision to take a certain action is nothing more than the afghanistan whatsapp phone number data result of careful persuasion and loyalty work, carried out through the process of sending a strategic newsletter. In short, the moment you manage to avoid your email unfortunately ending up in the trash, communicate valuable content and establish an interaction with your contacts, you can say you have achieved your goal. Your goal is none other than the goal of email marketing, namely: the importance of sending the right email, at the right time, to the right person.
How do I send the correct email? Let's analyze how we can grow our business with the right newsletter sending strategy: The right email To the right person At the right time Send the right email Content and context play an important role in sending the right email. Today, we are in a new era of inbound marketing. We at Factory Communications have chosen HubSpot as our CRM (Customer Relationship Management) and Inbound Marketing platform. Not only that. HubSpot is also one of the most widespread and used email marketing platforms worldwide.
The phase of sending the newsletter The recipient will always face three important stages in the decision-making process: Awareness Consideration Decision And his decision to take a certain action is nothing more than the afghanistan whatsapp phone number data result of careful persuasion and loyalty work, carried out through the process of sending a strategic newsletter. In short, the moment you manage to avoid your email unfortunately ending up in the trash, communicate valuable content and establish an interaction with your contacts, you can say you have achieved your goal. Your goal is none other than the goal of email marketing, namely: the importance of sending the right email, at the right time, to the right person.
How do I send the correct email? Let's analyze how we can grow our business with the right newsletter sending strategy: The right email To the right person At the right time Send the right email Content and context play an important role in sending the right email. Today, we are in a new era of inbound marketing. We at Factory Communications have chosen HubSpot as our CRM (Customer Relationship Management) and Inbound Marketing platform. Not only that. HubSpot is also one of the most widespread and used email marketing platforms worldwide.