How to send email newsletters efficiently

[Dhakaseors850]

Article updated 8 months ago by NewsMDirector


Sending newsletters by email is the foundation of any email campaign. But it is not easy, nor is it a process that should be taken lightly. Each element that makes up a newsletter must be there for a reason. And your job is to detect, through analysis, studies and tests, what the user needs in order to send it to them.

This is done through automated mass mailings . However, you must be careful not to fall into spam, for which you will have to respect the current legislation, some advice and, above all, it is important that you do not forget that buy database for marketing each contact is a specific and different person . Each of them expects to receive valuable content.

TABLE OF CONTENTS
How to make sure you send email newsletters and that they don't end up as spam
What does your sender reputation depend on?
What other factors are involved in this assessment?
MDirector reputation stars to ensure delivery
Quality of contacts for sending email newsletters
You just need to create quality content
Control the casualties
Want to get started?
How to make sure you send email newsletters and that they don't end up as spam
send email newsletters

And above all, how can you ensure that they are delivered? Both concepts are closely linked. In fact, they depend on each other to a large extent.

Currently, 21% of brand emails never reach users' inboxes. This is because anti-spam filters detect them and, taking into account certain guidelines, block them from reaching them.

Therefore, when sending email newsletters, in addition to optimizing elements such as design or content, you will have to worry about other aspects.

Email sending policy is all about the following. Many spam filters rely on several factors when choosing which ones can be trusted and which ones cannot. Among them, your reputation as a sender is key. Sending email newsletters is possible, to a large extent, because you have a good reputation. But what if you don't have one?

What does your sender reputation depend on?
How to increase the open rate of email sending

Each user has their own reputation when sending messages:

Good reputation: The best way to achieve a good reputation is to pay attention to aspects such as the frequency of sending email newsletters. And, of course, segmentation . However, one of the elements that influences this decision is the permissiveness of the recipients. In other words, to achieve a good reputation you need the recipients of your messages not to complain or mark you as spam.
Bad reputation. This directly leads to the blocking of email reception or automatic filtering to the spam box by a recipient. In general, bad reputation is due to poor email marketing practices.
What other factors are involved in this assessment?
Mainly your contact list. To send email newsletters and get good results, it is vital that you work with updated and clean lists . You are not at all interested in sending email newsletters to people who are not interested in your services or to inactive accounts. This will only generate bounces and unsubscribes.