20 original newsletters to inspire you

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Article updated 8 months ago by NewsMDirector
original newsletters

Creating original newsletters to achieve conversions is one of the most widely used methods by companies today. A well-crafted newsletter with distinctive elements will help you captivate your audience.

It has been proven that email marketing is the channel through which users are most likely to be reached. This is why more and more brands are sending their messages through this medium, with the sole objective of getting the user to carry out the proposed action. After all, what really matters is selling.

TABLE OF CONTENTS
How to create original newsletters
Highlights of newsletters
The best original newsletter templates to support you
1.- Use colors to attract attention
2.- Make the brand recognizable
3.- Sometimes less is more
4.- The text must be legible
5.- Bet on a complementary color palette
6.- Use geometric figures
7.- Create content focused on your objectives
8.- Contrast black and white
9.- The secret is in simplicity
10.- Give an artistic touch
11.- A good image is worth more than 1,000 words
12.- Develop a topic
13.- Be creative
14.- Create a clear and continuous message
15.- Put passion into it
16.- Divide the information into horizontal strips
17.- Make a visual message
18.- Create animated images
19.- Add a rustic touch
20.- Say it indirectly
How to create original newsletters
Making email the medium through which you send your promotional messages or buy contact database latest news is mandatory. However, this will not be enough to generate attraction in your audience. If you want them to open your emails, you must provide unique value with original and well-differentiated content .

A good way to start creating your original newsletters is by observing and analyzing other models already published. This will help you stay up to date with the latest trends in email marketing. Also, keeping track of what your competition is doing is essential to ensure your company doesn't fall behind.

Highlights of newsletters
Among the most important aspects are elements such as calls to action, copy, colors, as well as content, which are essential to capture the attention of that audience. Pay attention to other elements of the email such as the subject line, preheaders , and design. Do they follow the latest trends ? Do they have a responsive design?

The analysis of each of these elements is essential to get an initial idea of ​​how to create original newsletters. One of the great advantages of email marketing is its ease of use and the time and effort saved in convincing customers that what you offer them is the best.

If you manage to enamor your audience with your messages, conversion will be closer than farther away. And, in the long term, those leads will become your most loyal customers and, even better, potential brand ambassadors.

The best original newsletter templates to support you
If you're not sure and need some ideas to decide where to start, here are some of the best examples of original newsletters that will inspire you:

1.- Use colors to attract attention
original newsletters

In this example, the colors, blue and yellow, as well as the image of the cat, are striking . It could be a pet store, but it is not.

This is one of the most interesting original newsletters, as, curiously, it focuses on sending an apology message for having sent a photo of a cat and, at the same time, announcing the 10% discount. An original way to get users to click.

2.- Make the brand recognizable
original newsletters

Who doesn't know Zara? The popular clothing brand is recognized worldwide. Just by looking at the image, users will know that it is Zara, since its branding is very prominent.

On the other hand, it is worth mentioning that the models and colours used by the brand make it stand out from others. Likewise, the choice of typography is clear and clean. In addition, there is a division between text and images that allows the visual story to be followed easily.

3.- Sometimes less is more
original newsletters

It is a simple but clear design. It doesn't use many colors, but the main image makes it clear what it is talking about.

The image is nothing more than a cookie because they announce that there will be a tea event, so it is better to put the kettle on now, so that you can dip that cookie. But this is one of the original newsletters that has the essentials to succeed: A minimalist design composed of an image and a text with a clear message to visit the website to sign up, with a CTA that redirects you directly to it.

4.- The text must be legible
original newsletters

Using large fonts will help you capture your audience's attention more quickly .

In this case, the elements are a clear message that says “ yes, yes, yes ” three times with a hierarchy and soft colors. Here, what matters is the text and the final arrow that directs the user to convert. A good way to read and guide the Internet user to what really interests the brand.

5.- Bet on a complementary color palette
original newsletters