Before we dive into the next steps
Posted: Mon Dec 23, 2024 9:42 am
Pardot form tracking in Google Analytics doesn’t have to be difficult! We’ve been able to implement a Pardot form tracking system that works and can be replicated by other Pardot users, using Google Tag Manager.
Hollie Fitzpatrick
Hollie Fitzpatrick
6 mins
3D eBook cover with text How to Measure ROI using PardotFree ResourceDownload now
This blog has been updated with instructions for form submission tracking in GA4.
Pardot forms are embedded into web pages using iframes, which stands dominican republic phone number for ‘inline frames’. In a nutshell, this means the Pardot page containing the form, is embedded into a frame on the web page of our site. One of the biggest hurdles this creates, is a struggle to set up Pardot form tracking in Google Analytics (GA4).
In 2022, Pardot was renamed to Marketing Cloud Account Engagement, but we’ll still refer to it as Pardot in this blog post for simplicity and SEO reasons!
Pardot form embedded using iframe on marcloudconsulting.com
Pardot form
Pardot form web page on pardot.marcloudconsulting.com
Pardot form
Because the form does not exist in the actual page source code, standard ‘Event’ tracking on form submissions will not work by default.
It’s one of the biggest challenges our clients face and one that’s quite technical and can be tricky to resolve!
After much trial and tribulation, at MarCloud we’ve been able to implement a Pardot form tracking system that works and can be replicated by other users. It uses Google Tag Manager, so if you don’t have a GTM account yet, the first step is to create one for free and install it on your website.
let’s consider why we need to track these forms in the first place.
Pardot Training Banner
Pardot form tracking using GTM & GA4
Why track Pardot forms in Google Analytics?
How to set up Pardot form tracking using GTM
Step 1: Pardot Form Template Code
Hollie Fitzpatrick
Hollie Fitzpatrick
6 mins
3D eBook cover with text How to Measure ROI using PardotFree ResourceDownload now
This blog has been updated with instructions for form submission tracking in GA4.
Pardot forms are embedded into web pages using iframes, which stands dominican republic phone number for ‘inline frames’. In a nutshell, this means the Pardot page containing the form, is embedded into a frame on the web page of our site. One of the biggest hurdles this creates, is a struggle to set up Pardot form tracking in Google Analytics (GA4).
In 2022, Pardot was renamed to Marketing Cloud Account Engagement, but we’ll still refer to it as Pardot in this blog post for simplicity and SEO reasons!
Pardot form embedded using iframe on marcloudconsulting.com
Pardot form
Pardot form web page on pardot.marcloudconsulting.com
Pardot form
Because the form does not exist in the actual page source code, standard ‘Event’ tracking on form submissions will not work by default.
It’s one of the biggest challenges our clients face and one that’s quite technical and can be tricky to resolve!
After much trial and tribulation, at MarCloud we’ve been able to implement a Pardot form tracking system that works and can be replicated by other users. It uses Google Tag Manager, so if you don’t have a GTM account yet, the first step is to create one for free and install it on your website.
let’s consider why we need to track these forms in the first place.
Pardot Training Banner
Pardot form tracking using GTM & GA4
Why track Pardot forms in Google Analytics?
How to set up Pardot form tracking using GTM
Step 1: Pardot Form Template Code