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Posted: Mon Dec 23, 2024 9:41 am
The Expert’s Guide to Pardot Email Marketing
Understanding everything you need to know and do to ensure successful and effective email marketing activity is no easy feat. That’s why we’ve created this ebook.
We’ll get you up to speed on everything from planning your email dominican republic dialing code marketing activity, to setting up email campaigns, and what to do once you hit send, including:
Transactional vs. marketing emails & GDPR
Single send vs. Engagement Studios
Where to begin
Have an email marketing strategy
Automate lead nurture
Segmentation
Understanding reputation and deliverability
Getting set up
Components of an email send
Original vs. drag and drop builder
Why have email templates?
An overview of HML
Email design best practices
Dynamic content and personalisation
Custom redirects
A/B testing
Why you need a preferences page
Email testing
MarCloud tips and tricks
Managing email
Bounces vs opting out
Opting prospects back in
Analysing and reporting
We’ll even run you through a few examples of our favourite email use cases and nurture programs that work, so you can understand everything in context. Hopefully, it will spark some ideas and inspiration for your future email marketing in Pardot!
We’re always happy to help if you need us! Email the team at [email protected] and we’ll answer any questions you may have.
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Grayscale headshot of Chloe Wilde
Chloe Prowse
Having worked with Salesforce products for 10+ years, Chloe is a certified consultant and marketing automation enthusiast with a varied background across martech, operations, and enterprise consulting. She loves meeting new people and sharing her knowledge to set them up for success, including matching MarCloud customers with the right service solutions. Passionate about ethical marketing, she'll find any excuse to talk about GDPR and compliance on the Salesforce platform.
More by Chloe Prowse
Featured resource
3D eBook cover with text Pardot Email Marketing Best Practices
Pardot Email Marketing Best P
Understanding everything you need to know and do to ensure successful and effective email marketing activity is no easy feat. That’s why we’ve created this ebook.
We’ll get you up to speed on everything from planning your email dominican republic dialing code marketing activity, to setting up email campaigns, and what to do once you hit send, including:
Transactional vs. marketing emails & GDPR
Single send vs. Engagement Studios
Where to begin
Have an email marketing strategy
Automate lead nurture
Segmentation
Understanding reputation and deliverability
Getting set up
Components of an email send
Original vs. drag and drop builder
Why have email templates?
An overview of HML
Email design best practices
Dynamic content and personalisation
Custom redirects
A/B testing
Why you need a preferences page
Email testing
MarCloud tips and tricks
Managing email
Bounces vs opting out
Opting prospects back in
Analysing and reporting
We’ll even run you through a few examples of our favourite email use cases and nurture programs that work, so you can understand everything in context. Hopefully, it will spark some ideas and inspiration for your future email marketing in Pardot!
We’re always happy to help if you need us! Email the team at [email protected] and we’ll answer any questions you may have.
Share
Grayscale headshot of Chloe Wilde
Chloe Prowse
Having worked with Salesforce products for 10+ years, Chloe is a certified consultant and marketing automation enthusiast with a varied background across martech, operations, and enterprise consulting. She loves meeting new people and sharing her knowledge to set them up for success, including matching MarCloud customers with the right service solutions. Passionate about ethical marketing, she'll find any excuse to talk about GDPR and compliance on the Salesforce platform.
More by Chloe Prowse
Featured resource
3D eBook cover with text Pardot Email Marketing Best Practices
Pardot Email Marketing Best P