Get feedback to inform planning for future events.
Posted: Mon Dec 23, 2024 9:41 am
Email nurture campaigns are a sequence or journey of goal-oriented emails tailored to a particular objective, and based on an audience’s needs and interests. The sequence can be automated based on a time trigger, such as in the run up to an event, or by the prospect’s engagement and behaviour, for example, when they open or click previous emails.
Non-profits can tap into email lead nurture to ensure that those who sign up for an event remain engaged enough to actually attend the event. Or, as mentioned earlier, you may use nurture emails to persuade those who have registered for more information but not yet purchased a ticket, to do so.
With Pardot, you can create a nurture campaign using Engagemen dominican republic country code Studio. But whichever way you use Pardot to set up your email journey, make sure the sequence, content, and messaging is relevant to the objective and audience you’re engaging with, and follow our expert’s guide to all things Pardot email marketing.
5. Engage with your audience post-event
How you communicate and engage with your attendees after an event can help you to:
Promote additional events you may have coming up.
Drive awareness to other campaigns relevant to your organisation.
Whether it’s sharing content from the actual event or sending an event follow-up survey, consideration of your post-event messaging and communications is just as important as the event promotion.
You can deliver these communications using automated email journeys or nurture campaigns in a similar way to how you set up processes for your event promotion, but with different messaging.
To help Pardot users, including non-profit organisations better navigate email marketing automation, we’ve put together a comprehensive guide, which you can download here. For more support with using Pardot for non-profits, feel free to get in touch.
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Grayscale headshot of Chloe Wilde
Chloe Prowse
Having worked with Salesforce products for 10+ years, Chloe is a certified consultant and marketing automation enthusiast with a varied background across martech, operations, and enterprise consulting. She loves meeting new people and sharing her knowledge to set them up for success, including matching MarCloud customers with the right service solutions. Passionate about ethical marketing, she'll find any excuse to talk about GDPR and compliance on the Salesforce platform.
More by Chloe Prowse
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Non-profits can tap into email lead nurture to ensure that those who sign up for an event remain engaged enough to actually attend the event. Or, as mentioned earlier, you may use nurture emails to persuade those who have registered for more information but not yet purchased a ticket, to do so.
With Pardot, you can create a nurture campaign using Engagemen dominican republic country code Studio. But whichever way you use Pardot to set up your email journey, make sure the sequence, content, and messaging is relevant to the objective and audience you’re engaging with, and follow our expert’s guide to all things Pardot email marketing.
5. Engage with your audience post-event
How you communicate and engage with your attendees after an event can help you to:
Promote additional events you may have coming up.
Drive awareness to other campaigns relevant to your organisation.
Whether it’s sharing content from the actual event or sending an event follow-up survey, consideration of your post-event messaging and communications is just as important as the event promotion.
You can deliver these communications using automated email journeys or nurture campaigns in a similar way to how you set up processes for your event promotion, but with different messaging.
To help Pardot users, including non-profit organisations better navigate email marketing automation, we’ve put together a comprehensive guide, which you can download here. For more support with using Pardot for non-profits, feel free to get in touch.
Share
Grayscale headshot of Chloe Wilde
Chloe Prowse
Having worked with Salesforce products for 10+ years, Chloe is a certified consultant and marketing automation enthusiast with a varied background across martech, operations, and enterprise consulting. She loves meeting new people and sharing her knowledge to set them up for success, including matching MarCloud customers with the right service solutions. Passionate about ethical marketing, she'll find any excuse to talk about GDPR and compliance on the Salesforce platform.
More by Chloe Prowse
Featured resource