Instead of choosing idea over anothe
Posted: Mon Dec 23, 2024 9:31 am
Leaders might face choices that require bad things to happen to achieve a common good. Or they may be pressed to make a decision even though they lack accurate or tested information.One way to approach these situations is to use integrative thinking, an idea explored in the book The Opposable Mind by Roger L. Martin, a former dean of the Rotman School of Management at the University of Toronto. Integrative thinking is the ability to take two (or more) opposing ideas and, instead of choosing one over the other, create a new idea that contains elements of the others.
r, integrative thinking creates a new idea with elements of the switzerland phone number example others, says @Robert_Rose via @cmicontent. #WeeklyWrapShare on XIn content marketing, I see leaders faced with tough choices – and choosing better answers. I’m working with a director of content strategy at a large BC furniture and accessories company with product brands suffering market-share decline. She faces demands to refocus editorial on “low-cost” and “economic-driven” decisions about furniture and accessories from one corner of the company and simultaneous demands to focus on how the product materials are innovative, green, and longer lasting.
Both strategies were right. Both were wrong. And the director of content strategy chose neither. She chose a better answer. I explain her approach – and how integrative thinking can help other content leaders facing divergent pressures make decisions that aspire to more than a compromise.HANDPICKED RELATED CONTENT:How to Do Visual Content With Low, Medium, and High BudgetsNo One Can Break Your Content Rules If They Don’t ExistA fresh take on brand content partnerships (:)A recent article in Modern Retail reminded me (and Bethany Johnson, who sent the article to me) of the House Beautiful-Business of Home cooperation I talked about at the end of March.
r, integrative thinking creates a new idea with elements of the switzerland phone number example others, says @Robert_Rose via @cmicontent. #WeeklyWrapShare on XIn content marketing, I see leaders faced with tough choices – and choosing better answers. I’m working with a director of content strategy at a large BC furniture and accessories company with product brands suffering market-share decline. She faces demands to refocus editorial on “low-cost” and “economic-driven” decisions about furniture and accessories from one corner of the company and simultaneous demands to focus on how the product materials are innovative, green, and longer lasting.
Both strategies were right. Both were wrong. And the director of content strategy chose neither. She chose a better answer. I explain her approach – and how integrative thinking can help other content leaders facing divergent pressures make decisions that aspire to more than a compromise.HANDPICKED RELATED CONTENT:How to Do Visual Content With Low, Medium, and High BudgetsNo One Can Break Your Content Rules If They Don’t ExistA fresh take on brand content partnerships (:)A recent article in Modern Retail reminded me (and Bethany Johnson, who sent the article to me) of the House Beautiful-Business of Home cooperation I talked about at the end of March.