Office Data

#CMWorldShare on XAmy says she can try different things to learn what works and what doesn’t in her volunteer role on the board of the San Francisco Opera’s youth professional group. As she manages its social media and marketing, she can test hypotheses and ask questions like, “What if we did this? What if we try that?”I can appreciate that benefit of volunteer work. I lead publicity and communications for a parent-led group that supports a high school music program. I initially began administering the web page, but when the school changed content management systems, I needed to have a school administrator make the updates.
. I attempted to find a better solution. I created a Facebook switzerland number page for the group. Building on the initial success, I created an Eventbrite account for handling online ticket sales, experimented with Facebook ads to promote our concert tickets to the wider community, and created an Instagram account.These new channels significantly improved the music program’s ability to communicate with the community. Meanwhile, I could take the experience and apply it to my client work.

Actionable tipsIdentify nonprofit volunteering opportunities that can expand your marketing skill set.Reach out to companies where you see marketing gaps. Offer your services for free. (If you do a good job, they may want to hire you.)Offer help to friends and colleagues (e.g., improving their LinkedIn profile). If they have marketing-related needs in the future, you’ll be the first person they think of.Identify nonprofit volunteering opportunities that can expand your #marketing skill set, says @Dshiao via @cmicontent.