You will be able to combine and streamline marketing and sales actions.

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In addition, you will have to adapt the tone to each of the channels in which you are going to have the different actions with your clients.

Use Marketing Automation to optimize communication with your subscribers
Use Marketing Automation to optimize communication with your subscribers

Thanks to the proliferation of third-party vendors, sophisticated automation software is business owner database now much more affordable for B2C and B2B companies. For both large and mid-sized businesses.

B2B companies are taking great advantage of marketing automation software by integrating it with their CRM system.

MDirector's CRM or Customer Relationship Management integration will help you as a company to manage interactions with your contacts.


In this way, in addition to improving your relationships with your clients, you will provide them with value. The relationship with them will become much more natural.

Data Imports
What Marketing Automation gives you is the ability to automatically pull data from billing, support, and other customer-related systems. And this is a necessity.

It will help you segment and filter your campaigns. This is automation. The system will do it for you.

Data export
A single database of all your leads and contacts will be the most important asset for your marketing campaign. A marketing database goes beyond data. It includes a view of all interactions between each customer and your company, including website visits, email clicks, score changes, data updates, etc.

API
Along with the ability to send and receive data, an API will be essential for automatically performing events and updating information in your marketing automation campaigns.

Campaigns triggered
The ability to start a campaign from a custom action is essential. That is, if someone takes an action, you will need to be able to run a campaign that feeds this progress all the way to completion.

Drip campaigns
Aligning a series of communications with your customers through the media you deploy can keep them engaged and lead to a conversion.

Lead Scoring
You can customize scoring schemes based on user activity. You can effectively communicate with those individuals and understand whether they are in the purchasing, renewal, or upgrade cycle.

Segmentation and filtering
It will give you the ability to push subscribers in and out of campaigns, filter recipients, and segment offers and opportunities. It will provide you with a high level of personalization that will increase clicks and conversions.

Social media integration
Listening and communicating with your target audience on your company's social media is essential. Social media behavior can speed up cycles. It will help you connect faster and close deals sooner.

Visitor tracking
Identifying unique visitors via IP address, customer data, form activity, logins, email clicks, etc. can help you score, segment, filter, and run relevant campaigns.

Forms and landing pages
Capturing data and creating detailed profiles with metadata can give you all the information you need to create a personalized campaign that communicates the right message at the right time.

Email Marketing
Email marketing has evolved incredibly in recent years, giving way to automation and integration.

MDirector 's solution enables marketers to automate their sales cycle by combining email marketing and SMS automation.

Marketers can use our cutting-edge SaaS platform to easily schedule drip campaigns, automatically combining emails and mobile SMS messages to send to customers at a specific time and based on their behavior. Automated campaigns will allow you to create automatic customer contact moments, and of course, nurture leads and generate repeat purchases.

Brands often use automation capabilities to trigger certain email or SMS messages. For example, if the customer in your CRM has not requested a quote for a service after 12 months, an automatic series of emails will be generated that will attempt to reactivate the account.

Remarketing, Retargeting, Abandonment
Cross-channel activity allows you to send personalized messages based on user intent.

Content Management
The ability to add scripts, forms, and even integrate dynamic content is a fantastic feature for your content management system. For example, when a customer visits your site, send them a personalized message.

Unlimited multi-channel campaigns
One route is simply not enough. Virtually every business requires at least three basic interactions to acquire leads, renew customers, and sell more to current customers.

Do you want to use personalization to optimize communication with your subscribers ? Sign up now and start surprising your users with automated, optimized and personalized emails.