Make Your Content More
Posted: Mon Dec 23, 2024 8:51 am
HANDPICKED RELATED CONTENT: More Exercises to Make Your Writing Powerful Don’t make readers feel stupidEver had a medical appointment where you left feeling more confused than when you arrived? The doctors used lingo, acronyms, and brief explanations they knew backward and forward. You may have had little time or desire to ask them to explain what they were saying.Do you do something similar to your readers? Probably. We all assume our target audience is as familiar with the industry terms and acronyms as we are.
We don’t want to insult anybody’s intelligence. And we switzerland companies email list don’t want readers to think we’re providing the definitions because we had to look them up.But you should play dumb in your writing.Play dumb in your #writing and readers will silently thank you, says @AnnGynn via @cmicontent. #CMWorldShare on XWrite out acronyms on first reference, whether it’s personal protective equipment (PPE) or key performance indicators (KPI). If you consistently spell out acronyms – even when most in your audience are familiar with them – you set a standard that your readers will silently thank you for.
When using industry jargon, offer an explanation. Or if your content is so dense that explanations will disrupt the flow, create a glossary at the end (and link to each term in the copy).HANDPICKED RELATED CONTENT:The UX of Words: How to ReadableContent Readability: A Primer Avoid inaccurate, superlative phrasesYou know fact-checking is a critical step for your content. But do you fact-check your words? I’m not just talking about spelling and grammar. I’m talking about whether you’re using your words accurately.
We don’t want to insult anybody’s intelligence. And we switzerland companies email list don’t want readers to think we’re providing the definitions because we had to look them up.But you should play dumb in your writing.Play dumb in your #writing and readers will silently thank you, says @AnnGynn via @cmicontent. #CMWorldShare on XWrite out acronyms on first reference, whether it’s personal protective equipment (PPE) or key performance indicators (KPI). If you consistently spell out acronyms – even when most in your audience are familiar with them – you set a standard that your readers will silently thank you for.
When using industry jargon, offer an explanation. Or if your content is so dense that explanations will disrupt the flow, create a glossary at the end (and link to each term in the copy).HANDPICKED RELATED CONTENT:The UX of Words: How to ReadableContent Readability: A Primer Avoid inaccurate, superlative phrasesYou know fact-checking is a critical step for your content. But do you fact-check your words? I’m not just talking about spelling and grammar. I’m talking about whether you’re using your words accurately.