If you see that it does not work, eliminate it.
Posted: Mon Dec 23, 2024 8:36 am
Don't take it personally, but it's very common for subscribers to disconnect from your emails after a certain period of time. As a result, they will also stop making purchases.
The best practice, in this case, is to send a series of emails to your subscribers business mailing list italy every time they don't open an email or click on any of your links in 60 days. Send two or three emails with a few key pieces:
Tell them you miss them.
Make an irresistible offer.
Warn them that you will unsubscribe if there is no sign of follow-up.
It is very important that you maintain a clean database if you want to generate sales emails.
4.- Post-purchase emails
Making a sale to a customer who has already made a purchase is always easier than pitching to a new one. But post-purchase emails also make this process easier, achieving open rates of up to 70% compared to normal emails that achieve 17.68%.
With rates so high, there is no better time than now to launch a cross-selling strategy . It is arguably the best secret weapon that has made Amazon one of the greats.
Along with cross-selling recommendations, you can also:
Offer a discount code to encourage future purchases.
Link to a survey about the purchase.
Share a referral code.
Promote your social profiles.
Let your customers share their purchases on social media.
Review your product.
5.- Abandoned carts
The fact that you're not automating abandoned cart emails means you're missing out on revenue. In fact, according to Baymard , 69.23% of customers who add items to their shopping carts end up abandoning them.
The good news is that Business Insider estimates that 63% of abandoned carts can be recovered thanks to marketing emails. However, against the “ winning model ” it will take a lot of testing. But the best way to start creating marketing emails that act on carts is to study the most likely reasons that led the user to abandon the cart:
Possible unexpected shipping costs.
A better price has been found from the competition.
The user did not want to create an account to make the purchase.
Perhaps your preferred payment method is not among the options.
The user may have gotten distracted and forgotten to complete the order.
One of the most popular formulas for increasing sales with sales emails versus abandoned carts is the following:
Email 1: Don't provide any discount. Simply remind the user that they left an item behind.
Second email: If you can, offer free shipping. If not, a small discount might catch the user's attention.
Email 3: Launch a powerful and attractive discount.
However, always remember to ask your customer if they have had any issues with the payment process. There is nothing worse than an error that is overlooked.
6.- Anniversaries also generate sales
It doesn't matter if it's a subscriber's birthday or they've been with your brand for a year. That's what automated emails are for - to make sure you don't miss a thing. You just need to have the right email marketing software that makes it easy to automate your campaigns.
In short, whatever model you want to incorporate into your business, you will only get sales-driven emails if you treat your target audience in a personal way and work on your content.
Do you want to save time and make money with your email marketing strategy? Register now with MDirector and start surprising your users with different types of emails.
The best practice, in this case, is to send a series of emails to your subscribers business mailing list italy every time they don't open an email or click on any of your links in 60 days. Send two or three emails with a few key pieces:
Tell them you miss them.
Make an irresistible offer.
Warn them that you will unsubscribe if there is no sign of follow-up.
It is very important that you maintain a clean database if you want to generate sales emails.
4.- Post-purchase emails
Making a sale to a customer who has already made a purchase is always easier than pitching to a new one. But post-purchase emails also make this process easier, achieving open rates of up to 70% compared to normal emails that achieve 17.68%.
With rates so high, there is no better time than now to launch a cross-selling strategy . It is arguably the best secret weapon that has made Amazon one of the greats.
Along with cross-selling recommendations, you can also:
Offer a discount code to encourage future purchases.
Link to a survey about the purchase.
Share a referral code.
Promote your social profiles.
Let your customers share their purchases on social media.
Review your product.
5.- Abandoned carts
The fact that you're not automating abandoned cart emails means you're missing out on revenue. In fact, according to Baymard , 69.23% of customers who add items to their shopping carts end up abandoning them.
The good news is that Business Insider estimates that 63% of abandoned carts can be recovered thanks to marketing emails. However, against the “ winning model ” it will take a lot of testing. But the best way to start creating marketing emails that act on carts is to study the most likely reasons that led the user to abandon the cart:
Possible unexpected shipping costs.
A better price has been found from the competition.
The user did not want to create an account to make the purchase.
Perhaps your preferred payment method is not among the options.
The user may have gotten distracted and forgotten to complete the order.
One of the most popular formulas for increasing sales with sales emails versus abandoned carts is the following:
Email 1: Don't provide any discount. Simply remind the user that they left an item behind.
Second email: If you can, offer free shipping. If not, a small discount might catch the user's attention.
Email 3: Launch a powerful and attractive discount.
However, always remember to ask your customer if they have had any issues with the payment process. There is nothing worse than an error that is overlooked.
6.- Anniversaries also generate sales
It doesn't matter if it's a subscriber's birthday or they've been with your brand for a year. That's what automated emails are for - to make sure you don't miss a thing. You just need to have the right email marketing software that makes it easy to automate your campaigns.
In short, whatever model you want to incorporate into your business, you will only get sales-driven emails if you treat your target audience in a personal way and work on your content.
Do you want to save time and make money with your email marketing strategy? Register now with MDirector and start surprising your users with different types of emails.