Screenshot showing two content image options by audience

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Dynamic Content
One of the more basic personalisation features within Marketing Cloud is ‘Dynamic Content', which is a term you may have heard from time to time (commonly used in Pardot!).

Dynamic Content is a block you can configure to change based on a particular piece of information within a profile or within a Data Extension/Audience. In other words, you may have data to tell you which product or service someone might be interested in most and you can lean on this to tailor your content accordingly.

For example, you could use the Dynamic Content block to show a denmark cell phone number recipient running trainers instead of hiking boots, if you know their preferred sport is running.

Our marketing team here at MarCloud uses dynamic content to tailor content based on whether a prospect uses Pardot vs Marketing Cloud and it works really well!

Screenshot of dynamic content steps

Screenshot of default content image