Establishing Parent-Child Associations in HubSpot Using ZoomInfo for Effective ABM
Posted: Mon Dec 23, 2024 7:47 am
Understanding the intricate relationships between companies in HubSpot CRM is crucial for account-based marketing (ABM). When company records are associated together in the CRM, businesses have a clear picture of how those entities are interconnected, which can significantly enhance marketing and sales strategies. However, when data flows into HubSpot CRM, these relationships are typically not in place. The result is a gap in your ABM efforts, and a lot of manual work to create and maintain these associations.
ZoomInfo, a go-to platform for company information, provides valuable data on company hierarchies and parent-child associations. This data can be a game-changer, offering insights into the complex web venezuela country code of relationships between companies. However, even with this data at hand, the challenge remains: How do you effectively establish these associations within HubSpot?
Manually creating these associations using the HubSpot user interface is an option, but it's not a scalable solution for the long term. It's a time-consuming process that becomes increasingly impractical as your database grows. And with no out-of-the-box solution for bulk company-to-company associations, companies are often left scrambling to make use of this data.
The need for a more efficient solution is clear. This is where the integration of ZoomInfo's data into HubSpot is a powerful tool. ZoomInfo takes care of the difficult task of identifying the hierarchy, and all that is left is to figure out how to automate the process of creating these associations. But that is often easier said than done.
ZoomInfo, a go-to platform for company information, provides valuable data on company hierarchies and parent-child associations. This data can be a game-changer, offering insights into the complex web venezuela country code of relationships between companies. However, even with this data at hand, the challenge remains: How do you effectively establish these associations within HubSpot?
Manually creating these associations using the HubSpot user interface is an option, but it's not a scalable solution for the long term. It's a time-consuming process that becomes increasingly impractical as your database grows. And with no out-of-the-box solution for bulk company-to-company associations, companies are often left scrambling to make use of this data.
The need for a more efficient solution is clear. This is where the integration of ZoomInfo's data into HubSpot is a powerful tool. ZoomInfo takes care of the difficult task of identifying the hierarchy, and all that is left is to figure out how to automate the process of creating these associations. But that is often easier said than done.