9 Ways Duplicate Customer Data Is Impacting Your Bottom Line

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Duplicate records in your customer data are a thorn in the side of employees at every level of your company.

The quality of your customer data impacts almost every team in your organization. Sales teams need accurate customer data for context in sales discussions. Marketing teams rely on quality data to fuel segmentation uruguay phone number search and personalization within their campaigns. Customer service teams need quality data to provide an excellent customer experience. The C-suite relies on accuracy reporting to make decisions. And duplicate data impacts all of those areas.

Many types of data issues are common in company CRMs. In fact, bad marketing data costs U.S. businesses $611 billion per year. But duplicate data has an outsized impact.

When your database contains duplicate contact and company records, you don’t have a single source of truth. Your employees will always have to check multiple customer records for each action they take. This slows down every task requiring an employee to interface with customer data across the entirety of your organization..

And that’s just scratching the surface on how duplicate data might be pulling your company down.

Let's dig into some of the ways that the negative impacts of duplicate customer data reverberate throughout organizations—and it’s more than you would think.