How do HubSpot duplicate contacts hurt your marketing team and drain your budget?

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Have you ever looked back at your marketing campaigns and discovered that the same promotion was sent to the same customer multiple times? This is just one example of the many problems that duplicate data in your HubSpot, Salesforce, or Intercom account can cause.


Duplicate data is a serious problem for businesses of all sizes. A study by Experian found that 94% of organizations suspect their customer data may be inaccurate. If those businesses have a significant number of records in their database, they can be confident that their data is not 100% accurate.

However, most companies underestimate the magnitude uruguay phone number of the problem that duplicate data poses. Experts have found that it is not uncommon for duplication rates to be as high as 10%-30% if the company does not have initiatives in place to ensure the quality of its data. One study found that up to 40% of lead records had erroneous data .

A great example of the hidden impact of duplicate data comes from Children’s Medical Center of Dallas. The company worked with an outside firm to clean up a database that had a staggering 22% of duplicate data. After determining best practices and investing in solutions to clean up its databases, it was able to reduce its duplicate data rates to 0.2%.

The duplications of HubSpot and Salesforce have quantifiable costs for these companies, but the overall impact of having to manage all that data is much more serious than simply overspending on a marketing campaign.

Your employees spend more time trying to understand, edit, and work with that duplicate data. Your sales teams may use inaccurate or outdated information during sales calls. Your larger organizational decisions are made based on data that can give off false signals that influence which options are chosen