HubSpot Data Quality: Why Dirty CRM Data Hurts Your Marketing

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In a world where data drives our marketing, sales, and customer success initiatives, bad data is an increasing problem for companies of all sizes.

At this very moment, your company is missing out on revenue due to bad data in your HubSpot databases. That’s right. Bad data is a fact of life for any company that collects and uses even moderate amounts of customer data.

A data entry error might keep a marketing email from being delivered to a prospect who would have ultimately responded well and become a long-term customer. Maybe a data capture error kept vital information united states phone number free about prospects from sales reps, causing them to underperform during sales calls. Or, maybe you’ve wasted valuable time sending marketing materials to leads with outdated records, spending a significant portion of your budget with nothing to show for it. There is no limit to the ways that bad business data can have a negative impact.

Often, a small bad data-related incident, like the ones we just mentioned, will spark a deeper investigation into how bad data is affecting a company in other ways. Almost always, companies that ask those questions determine that the impact is more substantial than they had initially suspected—and that it has actually resulted in many missed opportunities.

Here are a few statistics that show just how serious the problem is:

A study from The Data Warehousing Institute found that poor data costs U.S. companies more than $600 billion per year.
In another study, IBM found that data problems could be costing U.S. companies as much as $3.1 trillion per year in 2016. The figure received a lot of attention when the study first came out.
44% of companies have no data governance plan in place.
The image below shows the range of data quality issues organizations face.