Use of incorrect data during sales visits
Posted: Mon Dec 23, 2024 7:27 am
The sales problems with HubSpot duplicate contacts aren't just limited to customers being contacted multiple times. Having incorrect data can also have a negative impact on rep persuasion and customer relationship development.
When prospects know they've been given more information than united states number code reps have on hand, they'll feel frustrated, and over time, their opinion of your brand will deteriorate.
waste of time
Like your marketing team, your reps don't want to make these unnecessary mistakes on sales calls. They too have a reputation to lose that they want to protect and relationships that they want to maintain.
For this reason, if there are too many duplicate records in your database, your sales team may start searching for duplicates in your Salesforce database before interacting with prospects. They may also try to manually edit and resolve data issues themselves, which can lead to more data entry errors and future productivity issues for those who deal with it down the line.
Lower satisfaction of the sales team
It's important to keep your sales teams happy. Many sales functions rely on reps' ability to close a sale to earn commissions and increase their income. If they feel they're losing opportunities because of poor data quality, they'll become increasingly dissatisfied with their employment over time. It's not their job to fix your Salesforce data.
When you're in sales, the ability to have a successful career often depends on the tools you're given. Quality sales materials and reliable data can make the difference between a job where you're unhappy and one where you feel fulfilled and have the opportunity to succeed on a personal level. Quality data on prospects and customers is probably the best tool you can provide your sales team
When prospects know they've been given more information than united states number code reps have on hand, they'll feel frustrated, and over time, their opinion of your brand will deteriorate.
waste of time
Like your marketing team, your reps don't want to make these unnecessary mistakes on sales calls. They too have a reputation to lose that they want to protect and relationships that they want to maintain.
For this reason, if there are too many duplicate records in your database, your sales team may start searching for duplicates in your Salesforce database before interacting with prospects. They may also try to manually edit and resolve data issues themselves, which can lead to more data entry errors and future productivity issues for those who deal with it down the line.
Lower satisfaction of the sales team
It's important to keep your sales teams happy. Many sales functions rely on reps' ability to close a sale to earn commissions and increase their income. If they feel they're losing opportunities because of poor data quality, they'll become increasingly dissatisfied with their employment over time. It's not their job to fix your Salesforce data.
When you're in sales, the ability to have a successful career often depends on the tools you're given. Quality sales materials and reliable data can make the difference between a job where you're unhappy and one where you feel fulfilled and have the opportunity to succeed on a personal level. Quality data on prospects and customers is probably the best tool you can provide your sales team