What exactly is duplicate data?
Posted: Mon Dec 23, 2024 7:26 am
One of the reasons many companies underestimate the impact of duplicate data on their organization is because they don't fully understand what duplicate data is. Of course, there is the obvious example of duplicate data, where an exact copy of a record has been created in your marketing database.
However, most duplicate data is not an identical copy of an entire united kingdom phone number list data set. First, your marketing and sales teams will usually continue to add to and edit two exact copies, making one copy more current than the other. But the older data set will still exist and can confuse your teams and lead to errors.
The most common form that duplicate data takes in a HubSpot or Salesforce account is partial duplicates. These are records that contain some but not all of the data of another record. They may contain the same name, phone number, address, and other data, but not all of the available information about a prospect. Such errors often occur due to errors in importing or moving data, human input errors, or existing and prospective customers filling out forms more than once. Most duplicates found in any database are partial duplicates.
Let’s dive into real-world examples of how duplicate data impacts your marketing and sales teams and the initiatives they execute.
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How Duplicate HubSpot Contacts Can Hurt Marketing Teams
Duplicate HubSpot data has a particularly big impact on marketing teams. Marketing teams rely on their databases for almost everything they do. With personalization now playing such a central role in modern digital marketing campaigns, it's essential that your marketing teams can trust that their CRM data is up-to-date and accurate.
Companies where marketing teams are not supported by robust data quality assurance initiatives find that duplicate data impacts their marketing teams in several ways:
Increased marketing costs
Duplicated HubSpot data has a direct impact on your marketing budget. In CRM databases like HubSpot or Salesforce with a high level of duplicate data, you may waste up to 10%-20% of your total budget sending multiple messages to the same person. Not only is this an immediate waste of your budget, but it also impacts how prospects and existing customers perceive your brand, who may receive mixed signals from your marketing campaigns.
Bad marketing data costs companies $611 billion a year . That doesn't even include the costs associated with handling such data. To avoid sending multiple messages to the same person and to ensure your campaigns use data from the right data sets, marketers spend a lot of time manually reviewing and editing data, often using Microsoft Excel, which can be time-consuming and cumbersome.
And while purchasing a solution like Insycle to handle duplicate data requires an upfront investment, it saves your marketing teams money in the long run: campaign scope and database size are reduced, and your teams save a lot of time by no longer having to deal with duplicate data in their campaigns.
However, most duplicate data is not an identical copy of an entire united kingdom phone number list data set. First, your marketing and sales teams will usually continue to add to and edit two exact copies, making one copy more current than the other. But the older data set will still exist and can confuse your teams and lead to errors.
The most common form that duplicate data takes in a HubSpot or Salesforce account is partial duplicates. These are records that contain some but not all of the data of another record. They may contain the same name, phone number, address, and other data, but not all of the available information about a prospect. Such errors often occur due to errors in importing or moving data, human input errors, or existing and prospective customers filling out forms more than once. Most duplicates found in any database are partial duplicates.
Let’s dive into real-world examples of how duplicate data impacts your marketing and sales teams and the initiatives they execute.
Related Articles
Find and fix CRM data problems with the Data Health Assessment Tool
Merging and synchronizing duplicates in HubSpot and Salesforce
The Ultimate CRM Data Cleansing Checklist
Why You Should Care About Phone Number Formatting in Your CRM (and How to Fix It)
A Guide to Salesforce Record Types vs. Page Layout
6 Important Reasons for Data Normalization
How Duplicate HubSpot Contacts Can Hurt Marketing Teams
Duplicate HubSpot data has a particularly big impact on marketing teams. Marketing teams rely on their databases for almost everything they do. With personalization now playing such a central role in modern digital marketing campaigns, it's essential that your marketing teams can trust that their CRM data is up-to-date and accurate.
Companies where marketing teams are not supported by robust data quality assurance initiatives find that duplicate data impacts their marketing teams in several ways:
Increased marketing costs
Duplicated HubSpot data has a direct impact on your marketing budget. In CRM databases like HubSpot or Salesforce with a high level of duplicate data, you may waste up to 10%-20% of your total budget sending multiple messages to the same person. Not only is this an immediate waste of your budget, but it also impacts how prospects and existing customers perceive your brand, who may receive mixed signals from your marketing campaigns.
Bad marketing data costs companies $611 billion a year . That doesn't even include the costs associated with handling such data. To avoid sending multiple messages to the same person and to ensure your campaigns use data from the right data sets, marketers spend a lot of time manually reviewing and editing data, often using Microsoft Excel, which can be time-consuming and cumbersome.
And while purchasing a solution like Insycle to handle duplicate data requires an upfront investment, it saves your marketing teams money in the long run: campaign scope and database size are reduced, and your teams save a lot of time by no longer having to deal with duplicate data in their campaigns.