SMS marketing for beginners; structure

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SMS marketing is an effective and efficient form of communication, but how should you use it?

First of all, you need to establish a clear and defined strategy. It's not about sending generic business email address list brazil mass messages. The messages you send have to be clear and precise. The length of the message cannot exceed 160 characters.

Establishing the type of content you are going to send makes it easier to create the message itself, but it also helps it to have a greater and better impact. In addition, the correct writing of the messages can mean having a user interested and motivated to make another purchase or, on the contrary, getting the user to show indifference or annoyance.

SMS marketing message structure for beginners
The structure of SMS marketing has three parts:

1.- Sender
The brand must be clearly identified. The easiest way is for the brand name to appear in the subject of the message or as soon as they open the body of the text. The user should not have any doubts about who is writing to them.

Furthermore, if you take care of the text and the way you present yourself, the user will be left with a better image of the brand. As far as possible, it is advisable to add the brand name to the main part of the message.

Text. The order of what is said is very important. You should start with the most important or significant, with the key words. This short text can be read even without opening the message, from the external screen, and generates expectations in the reader.

In addition, the text must be concise and direct. Remember that it cannot exceed 160 characters. The message aims to get the user to take direct action. Therefore, you must make this action as easy as possible for them. SMS marketing can include direct links, such as to the brand's home page , or to the offer in question. This generates interaction on the brand's website or networks.

However, if it is a longer process, you should clearly explain the steps to follow to achieve this. Telephone companies, for example, offer a terminal exchange and often require the old mobile phone in exchange. In this case, brands must make it clear to the consumer what type of mobile phones are accepted or in what condition the old terminals must be in for the exchange, among other things.

2.- Personalized SMS marketing messages for beginners
You should try to personalize the messages as much as possible , including the customer's name, their nearest physical store, the points they have accumulated, or other details that identify the user.

It is also advisable to warn when it comes to an advertising message. Some of the following words can be included in the text: ' Advertising', 'Publi', 'AD', 'PB '. It is important that if it is advertising, it is clearly identified. The user does not accept deception and much less promoted content that is not presented as such.

3.- Low
The company must take into account that SMS marketing is still a somewhat intrusive form of communication. Therefore, it must offer the client the possibility of unsubscribing.

The SMS marketing message must always have the option to unsubscribe, either through the SMS itself, by sending the word ' Unsubscribe ' or ' Stop ', or through a link.