The color of the CTA button contrasts well with the purple color.
Posted: Mon Dec 23, 2024 5:40 am
Put in the title header the information to the students that they are receiving an exclusive offer for them.
The headline conveys a benefit for signing up on this landing page “ get a full year of the magazine for just $15 .”
The call to action is written in the first person ' Submit my order ' instead of ' Submit your order '. A signal of trust that lets subscribers know their payment information is secure.
[bannerHero]
MDirector’s A/B test could have proven that the CTA button color is already used several times on the page, so it doesn’t stand out as much, and that the free offer in the right sidebar distracts subscribers by taking them to a bua africa whatsapp number new page. Distraction is not a good option when learning how to create landing pages.
4.- Moz Content
Moz
The call to action is tailored to the offer.
The header and subheader convey a benefit.
The copy is organized into bite-sized chunks, making it easily readable.
Two CTAs drive conversion likelihood.
The page is short, it doesn't have much text.
The A/B test could have also tested, as in the previous case, that a clickable logo offers users an escape route off the page.
5.- IBM Marketing Cloud
IBM
The headline is profit-oriented.
The subtitle draws attention to the 5,000 brands using IBM Marketing Cloud.
The call to action is tailored to the offer.
The color of the CTA button stands out because it is a different color than anywhere else on the page, and draws attention to the white background.
The ' IBM ' logo reminds potential customers that they are on an IBM website.
What could be tested in the A/B test: With 7 fields, this form is a bit long. Knowing how to create a good form is key to learning how to create landing pages.
6.- VWO
VWO
The CTA button color appears with a purple background.
The company features well-known brands such as Target, eBay and Microsoft, with which VWO has worked.
The text that says ' Trusted by over 4,000 customers worldwide!' harnesses the power of social proof to drive conversions.
Includes case study results from Hyundai, Jagex and Tinkhoff Bank that demonstrate that VWO is a powerful platform.
A minimalist footer doesn't distract people from the offer.
The phone number to call, making it easy for people to contact VWO.
What could be tested with A/B testing: These icons emphasize features instead of benefits. Describing the benefits rather than the features of any product undermines credibility. Don't use this resource if you want to learn how to create landing pages.
7.- Fiverr
Fiverr
A question title engages the reader and invites a relationship.
Bulleted copy conveys benefits quickly.
The word ' free ' can be seen several times on the page, including in the CTA.
A video testimony.
Multiple cooperative calls to action give users more opportunities to convert.
A Facebook ' Like ' button increases social media presence.
The copy explains what the Fiverr platform is.
What could be tested in the A/B test: The logo is clickable, making it easier for people to escape from this landing page.
8.- Acceptable
Acceptable
The headline conveys a benefit for signing up on this landing page “ get a full year of the magazine for just $15 .”
The call to action is written in the first person ' Submit my order ' instead of ' Submit your order '. A signal of trust that lets subscribers know their payment information is secure.
[bannerHero]
MDirector’s A/B test could have proven that the CTA button color is already used several times on the page, so it doesn’t stand out as much, and that the free offer in the right sidebar distracts subscribers by taking them to a bua africa whatsapp number new page. Distraction is not a good option when learning how to create landing pages.
4.- Moz Content
Moz
The call to action is tailored to the offer.
The header and subheader convey a benefit.
The copy is organized into bite-sized chunks, making it easily readable.
Two CTAs drive conversion likelihood.
The page is short, it doesn't have much text.
The A/B test could have also tested, as in the previous case, that a clickable logo offers users an escape route off the page.
5.- IBM Marketing Cloud
IBM
The headline is profit-oriented.
The subtitle draws attention to the 5,000 brands using IBM Marketing Cloud.
The call to action is tailored to the offer.
The color of the CTA button stands out because it is a different color than anywhere else on the page, and draws attention to the white background.
The ' IBM ' logo reminds potential customers that they are on an IBM website.
What could be tested in the A/B test: With 7 fields, this form is a bit long. Knowing how to create a good form is key to learning how to create landing pages.
6.- VWO
VWO
The CTA button color appears with a purple background.
The company features well-known brands such as Target, eBay and Microsoft, with which VWO has worked.
The text that says ' Trusted by over 4,000 customers worldwide!' harnesses the power of social proof to drive conversions.
Includes case study results from Hyundai, Jagex and Tinkhoff Bank that demonstrate that VWO is a powerful platform.
A minimalist footer doesn't distract people from the offer.
The phone number to call, making it easy for people to contact VWO.
What could be tested with A/B testing: These icons emphasize features instead of benefits. Describing the benefits rather than the features of any product undermines credibility. Don't use this resource if you want to learn how to create landing pages.
7.- Fiverr
Fiverr
A question title engages the reader and invites a relationship.
Bulleted copy conveys benefits quickly.
The word ' free ' can be seen several times on the page, including in the CTA.
A video testimony.
Multiple cooperative calls to action give users more opportunities to convert.
A Facebook ' Like ' button increases social media presence.
The copy explains what the Fiverr platform is.
What could be tested in the A/B test: The logo is clickable, making it easier for people to escape from this landing page.
8.- Acceptable
Acceptable