How to say goodbye on an unsubscribe page
Posted: Mon Dec 23, 2024 5:26 am
On the other hand, the first step in creating an unsubscribe page is to take care of the farewell message itself. The message you choose to send to the user who unsubscribes is really important. The brand can be forgotten with a bad message. Or, you can send a polite message that will remain in the user's memory.
Brands should not rule out the possibility that users may return, as long as they are british whatsapp number satisfied with the service. If they are not satisfied and have a bad farewell, with difficulties in unsubscribing, the chances of the user returning are minimal.
However, a farewell page is still just that, a way of saying goodbye.
unsubscribe pageSome companies have already realized the importance of a good unsubscribe page. Others, however, still don't see the opportunity it represents and don't offer this last action to subscribers.
1.- Facilitate the discharge
Some brands readily offer to subscribe to their newsletter or other company services. But the same cannot be said for the unsubscribe page, which is often very difficult to find.
This is a common mistake among traditional companies trying to find their place in the digital market. Sometimes it is difficult to unsubscribe from a service. But this mistake can cause major problems for the brand's branding.
After all, users speak up and share their opinions on social media and other platforms. Positive opinions, even if they are unsubscribes, benefit the brand. Negative opinions, on the other hand, never do so. In other words, brands should encourage users to unsubscribe if they so wish, and not unnecessarily complicate the process.
On the other hand, brands must also take into account the fact of trying to facilitate unsubscribing. Through a simple and free system, since it is one of the legal obligations as a company. Included in the LSSI, the law regulates electronic communications and establishes that every email sent must have a visible link so that the recipient can unsubscribe whenever they wish.
2.- Talk less
unsubscribe page
The main reason why users end up on the unsubscribe page is the excess of emails sent by the company. In other words, email saturation. An interesting change that can be incorporated into the unsubscribe page is to offer the opportunity to choose what type of content users want to receive. In addition, the number of emails they want to receive.
This is the case of Fab.com, which allows its users to choose which emails they receive and which day of the week. This helps users not to get unnecessarily tired of the brand or its content.
Brands should not rule out the possibility that users may return, as long as they are british whatsapp number satisfied with the service. If they are not satisfied and have a bad farewell, with difficulties in unsubscribing, the chances of the user returning are minimal.
However, a farewell page is still just that, a way of saying goodbye.
unsubscribe pageSome companies have already realized the importance of a good unsubscribe page. Others, however, still don't see the opportunity it represents and don't offer this last action to subscribers.
1.- Facilitate the discharge
Some brands readily offer to subscribe to their newsletter or other company services. But the same cannot be said for the unsubscribe page, which is often very difficult to find.
This is a common mistake among traditional companies trying to find their place in the digital market. Sometimes it is difficult to unsubscribe from a service. But this mistake can cause major problems for the brand's branding.
After all, users speak up and share their opinions on social media and other platforms. Positive opinions, even if they are unsubscribes, benefit the brand. Negative opinions, on the other hand, never do so. In other words, brands should encourage users to unsubscribe if they so wish, and not unnecessarily complicate the process.
On the other hand, brands must also take into account the fact of trying to facilitate unsubscribing. Through a simple and free system, since it is one of the legal obligations as a company. Included in the LSSI, the law regulates electronic communications and establishes that every email sent must have a visible link so that the recipient can unsubscribe whenever they wish.
2.- Talk less
unsubscribe page
The main reason why users end up on the unsubscribe page is the excess of emails sent by the company. In other words, email saturation. An interesting change that can be incorporated into the unsubscribe page is to offer the opportunity to choose what type of content users want to receive. In addition, the number of emails they want to receive.
This is the case of Fab.com, which allows its users to choose which emails they receive and which day of the week. This helps users not to get unnecessarily tired of the brand or its content.