To guide you on the right path, we have summarized the essential points to respect in order to carry out an effective communication plan.
communication plans concrete examples
Communication plan: take stock of the situation and define the context of the project.
Before we dive into creating charts, graphs, or statistics, let's start with the basics: assessing what already exists.
Create a composite portrait of your company
What are the current strengths and weaknesses of your business?
Are you launching a business or creating a new product? Are you in a more mature structure? Is your company still unknown to its target audience? Would you like to develop your business ? Who is your product or service aimed at? BtoB, BtoC? Who are your competitors?
These general questions allow you to make a first internal and external diagnosis of your company . To help you in this task, focus on the creation of an EMPOLLON (the marketing matrix: Strengths, Weaknesses, Opportunities, Threats).
Then, list the resources your company has, both in terms of human resources (number/experience/jobs) and financial resources. This is done in order to estimate, based on your expenses and your income, a global envelope for your communication.
Define your commercial target
We are gradually getting to the heart of the matter: defining your target taiwan whatsapp market . Each product or service is aimed at a specific clientele. Segmenting your market is necessary and can be defined according to an age group, a gender, a CSP (socio-professional category), users of an existing service or product, etc.
is for the “general public”, you still have the possibility to segment your target. You can define your communication axis by channel , format, content or form. Adapt it to your audience.
define the communication plan for the business objective
image
A LinkedIn™ profile
20 times more efficient.
Download the verification list
100% free. I agree to the privacy policy respectfully . It's not spam.
In case your means are limited, focus only on your main target . They simply represent the largest segment of your prospects and customers. You prioritize your actions towards them to achieve your goals.
Create buyer personas
Creating buyer personas is a crucial step in developing your communication plan . Defining robot portraits of your targets ensures you:
