Volkswagen, Corona Beer, H&M – Did They Handle Brand Crises Well?
Posted: Wed Dec 18, 2024 10:26 am
The theory is helpful, but learning from actual experience is better. That’s why below you can read an analysis of five brand crises that genuinely happened.
#1 Dieselgate
Dieselgate was a vast emissions scandal that backfired buy whatsapp number database on Volkswagen on the international market. The crisis struck in 2015 when the United States Environmental Protection Agency discovered a violation of the Clean Air Act.
Source
It revealed that the German automaker had intentionally programmed diesel engines to only activate their emissions controls during laboratory testing. As a result, they were able to pass US regulatory testing even though they emitted up to 40 times more nitrogen oxides (NOx) when they were used on the road. Over 11 million cars worldwide were sold with this system.
How did the brand react?
After the scandal, the chairman of the brand resigned, and three main managers were suspended. The Volkswagen Group has allocated $7.3 billion for emission problem repair and presented a recovery plan for vehicles with this system.
#1 Dieselgate
Dieselgate was a vast emissions scandal that backfired buy whatsapp number database on Volkswagen on the international market. The crisis struck in 2015 when the United States Environmental Protection Agency discovered a violation of the Clean Air Act.
Source
It revealed that the German automaker had intentionally programmed diesel engines to only activate their emissions controls during laboratory testing. As a result, they were able to pass US regulatory testing even though they emitted up to 40 times more nitrogen oxides (NOx) when they were used on the road. Over 11 million cars worldwide were sold with this system.
How did the brand react?
After the scandal, the chairman of the brand resigned, and three main managers were suspended. The Volkswagen Group has allocated $7.3 billion for emission problem repair and presented a recovery plan for vehicles with this system.