A sales funnel is an important viewpoint for every business. It represents a framework that helps companies visualize their customers’ journeys. Not only does it streamline prospects to become customers, but it also provides businesses with opportunities to grow by identifying room for improvement and optimizing it.
In today’s data-driven world, it’s critical to have a fast and reliable way to supplement your funnel with all kinds of data. This is where automation comes in handy, giving you all the tools and raw power needed to efficiently feed your sales funnel. Intelligent automation takes care of all the repetitive and cumbersome tasks required for feeding your funnel.
Here are the top five ways to effectively fuel your sales funnel using intelligent automation.
1. Predictive lead scoring
Lead scoring can be used to rank potential customers and measure job function or professional person and industry email list their willingness to buy based on multiple factors such as:
The level of interest they showed in your company, products or services.
Your background (profession, industry, etc.)
Your position in your purchasing cycle.
These scores are mostly in numerical form and you can assign values for each of these factors using numerical points. You can also automate this process to collect all the necessary data and use machine learning to identify the most potential leads.
Precisely, intelligent automation will help you collect all your internal lead data from automation tools (e.g. LinkedIn Automation Tools ) and CRM and send it directly to the predictive lead scoring software.
Predictive lead scoring is based on predictive analytics and is used by giants like Amazon and Netflix to analyze user behavior and predict what they are likely to buy or watch next. It works by combining historical and current user data to create a prediction framework.
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The goal is to qualify your leads and prioritize the high-ranking ones (ranked based on parameters of your choosing) to give them the richest experience while interacting with you. That explains the hyper-personalized content delivered to these leads and the creation of a sales strategy specific just for them.
This approach will help you save time and optimally focus your resources on the most potential leads, ready to make a purchase. Using this strategy to collect and discover the most ready leads to feed into your sales funnel will lead to more conversions. There are a variety of tools, such as Hubspot Lead Scoring , that you can use to make this process easy and efficient.
2. Pop-ups and automated email campaigns
Popups can be an effective way to feed your sales funnels by converting potential customers to your website. It is said that almost 95% of website visitors do not make any purchasing decision on their first visit, which is a lot.
To overcome this, you should use popups to capture your visitors' names and email addresses for outreach purposes.
Easter Pop-Up Ideas
You can use popups virtually anywhere – on your website, blog, product page, etc. They can be triggered by certain behavior or other parameters that you pre-define. The goal is to capture potential customers, and automation can help identify and capture data about them.
With automation, they can be set to trigger when a reader scrolls past a certain percentage (85% for example) of your blog post or by the amount of time a visitor spent browsing your product page.
Popups should have an eye-catching design, with a powerful punchline like “ Join a community of over 50,000 SaaS leaders ” etc. It is important to trigger your popups at the right time and remember not to overdo it because you don’t want to come across as annoying.
Once you’ve collected your email addresses, you need to move on to creating automated email campaigns . With automation, you can schedule emails to be sent at set intervals while still staying personal. There are several options to categorize your subscribers by the channel they came to your website through or by their website activity and interests.
You can feed this data into your automation tools to create custom themes/templates, content, and offers tailored to each segment.
3. Content automation
Content marketing is an important aspect of attracting leads and nurturing them into the sales funnel. The only challenge is that you need strong, high-quality content if you want to generate quality leads for your funnel, and that can be time-consuming.
Not only can you generate decent quality, SEO-optimized content with automation, but you can also use it to distribute your content and automate many repetitive processes in the content lifecycle.
It works by using NLP (Neuro-Linguistic Programming) and NLG (Natural Language Generation) technologies that can help businesses speed up content creation. It can primarily generate content in text (reports, summaries, narratives, or basic product descriptions), audio, and image formats.