Pepsi and a syringe – That’s What I Like?

[Monira66]

We are still in the food and beverage industry. This time, we go back to 1993 and a scandalous revelation reported by one couple from Washington, USA. The couple claimed to have found a syringe in a bottle of Diet Pepsi. Surely no beverage company would want to go through hell like this.

In response to this accusation, Pepsi quickly buy whatsapp data came up with an idea to prove their innocence. They launched a video campaign showcasing the whole canning process in its full glory. The main goal of this campaign was to demonstrate that such a mistake was simply not possible.



The whole hoax cost the soft drink company about $35 million dollars in lost sales. Lucky for them, though, the campaign turned out to be very successful and the company managed to stay transparent.

What Pepsi did right:
Pepsi quickly debunked the false accusations by providing real and genuine proof
They publicly addressed the situation instead of being discreet about it, kept the wider public informed
They managed to regain consumers’ trust