Competitor strategy analysis
Posted: Wed Dec 18, 2024 9:44 am
To understand how your competitors prioritize and engage with their audiences in terms of SEO, PPC, SMM, content, and PR , you’ll need to dive into Traffic Analytics reports. In this part of the article, we’ll try to answer more specific questions like:
Where does your rival's audience come from?
Where is he going next?
Are your rivals competing for the same audience?
Which digital marketing strategies are indian number whatsapp the most effective?
Which pages on your competitor's website attract the most attention?
Traffic route
In the Traffic Path report, you will find your destination website traffic broken down into direct, referral, search, social, and paid.
This way you can find out that Nike gets more traffic from its paid ads than from social media campaigns. Let’s see if it’s the same for other top sportswear manufacturers.
To make the data more granular, you can filter the report to see the domain's most "profitable" referring sites, search engines, or social networks.
Now let’s see where people are going. At the bottom of the Traffic Path report, you’ll find a very clear diagram of the destination website’s traffic flow. For example, from the screenshot below, you can see that Etsy visitors mostly return to research or pay for their orders and track their packages.
What you can do with the data
Prioritize your digital marketing campaigns based on insights into your competitors' most successful traffic channels.
Leverage your competitors' referral websites as new partnership opportunities.
Estimate the value of expanding your reach to new search engines and social networks.
Where does your rival's audience come from?
Where is he going next?
Are your rivals competing for the same audience?
Which digital marketing strategies are indian number whatsapp the most effective?
Which pages on your competitor's website attract the most attention?
Traffic route
In the Traffic Path report, you will find your destination website traffic broken down into direct, referral, search, social, and paid.
This way you can find out that Nike gets more traffic from its paid ads than from social media campaigns. Let’s see if it’s the same for other top sportswear manufacturers.
To make the data more granular, you can filter the report to see the domain's most "profitable" referring sites, search engines, or social networks.
Now let’s see where people are going. At the bottom of the Traffic Path report, you’ll find a very clear diagram of the destination website’s traffic flow. For example, from the screenshot below, you can see that Etsy visitors mostly return to research or pay for their orders and track their packages.
What you can do with the data
Prioritize your digital marketing campaigns based on insights into your competitors' most successful traffic channels.
Leverage your competitors' referral websites as new partnership opportunities.
Estimate the value of expanding your reach to new search engines and social networks.