Although Google does not use reviews when assessing the quality of a site, resources with a large number of negative comments receive lower positions.
The main ranking factor that is influenced by a company's buy whatsapp phone numbers list reputation is the bounce rate. Search engines analyze user behavior and rank sites based on reviews on popular resources (for example, directories and social networks). Their goal is to offer users sites of companies that provide quality and honest services. If your business has a lot of negative comments in different sources, the bounce rate begins to grow, search engines trust the site less and lower its positions in the search results.
Reviews posted directly on your site also affect promotion. In 2021, an experiment was conducted that found that having even one review on a site reduces the likelihood of a visitor leaving the page by 0.92%.
Reviews are an opportunity for your business to become better. With their help, you can determine which services are most in demand, which managers are doing a poor job, and what can be improved. And there will be no problems with the site ranking if you respond to customer feedback in a timely and correct manner.
